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Lessons from a Phenomenon Ramya Gogineni

Understanding the Icarus Flight of Flappy Bird

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Many think FlappyBird was a fluke. Something Dong Nguyen came up with on the fly. In actuality, Nguyen, leveraged well known best practices and game psychology to create a blockbuster.

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Page 1: Understanding the Icarus Flight of Flappy Bird

Lessons from a Phenomenon Ramya Gogineni

Page 2: Understanding the Icarus Flight of Flappy Bird

50 million downloads$50k/day ad revenue

Top spot in both Android and iPhone app stores for

free apps.

Page 3: Understanding the Icarus Flight of Flappy Bird
Page 4: Understanding the Icarus Flight of Flappy Bird

How the [explicative] did Flappy Bird become so successful?

Page 5: Understanding the Icarus Flight of Flappy Bird

The Best Artists Steal

Picasso

Page 6: Understanding the Icarus Flight of Flappy Bird
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Don’t falsely conflate disruptive

innovation with technically radical

innovation. Venkatesh Rao

Page 8: Understanding the Icarus Flight of Flappy Bird

Radio, Walkman, Internet, Napster, Ipod

Braun T3 Pocket Radio 1958 Apple iPod 2001Sony Walkman 1979

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Cash Only No More: Sell Anywhere

Page 10: Understanding the Icarus Flight of Flappy Bird

Understand the Problem, Understand the User

Page 11: Understanding the Icarus Flight of Flappy Bird
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The Art of Game Design

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No story

Game mechanics are difficult but simple

Game is perfectly suited to the technology at hand

Aesthetics are pleasing

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Resonance: Stand for something bigger, something that touches your customers deeply

The Art of Game Design

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“The hardest part is you have to make something different to make any sense. I’m trying to make something different.” Nguyen Ha Dong

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Say no more than you say yes

Steve Jobs

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Millennials prefer a boost to self-esteem over sex, food, drinking, and pretty much any other pleasurable outlet – Journal of Personality

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“the first guy through the wall – it always gets bloody, always”

Moneyball