Twitter & Instagram 101

Ps. That’s about 3.5 billion people.

TWITTER

Twttr – what is it?• Launched in 2006, valued at

over $11 billion, over 2000 Twitter employees

• Real-time information network where people can discover, share and connect with businesses and people around the world.

Twitter by the NumbersImpressive stats• 302 million monthly active users

• 170 minutes spent on Twitter on average per month

• 46% use it at least once per day

• 66.1 million Twitter users in US alone by 2018

• 500 million tweets per day

Most Popular User of All Time

Most Popular Tweet of All Time

Say What?

Say What?

Say What?

Say What?

How to speak Twitter

A Tweet is a message posted on Twitter, consisting of 140 characters or less. It can contain text, photos, links and videos. It’s important to note that whenever you include any of these things they will be counted as a link and automatically take up to 22 characters.

A vocabulary lesson

Click ‘reply’ to respond to a Tweet. Replying to a Tweet is a nice way to build relationships with your followers and join in conversations. 

How to speak Twitter

A Retweet is where you choose to take a Tweet from someone else and Tweet it to your own followers. You can either do this directly with the Retweet button or you can use the Quote Tweet button to add your own message to the original Tweet. 

A vocabulary lesson

Favoriting something is a great way of acknowledging or showing your appreciation for a Tweet. It can also be useful to use as a bookmarking tool if you want to easily find a Tweet again.

A vocabulary lessonHow to speak Twitter

A hashtag is any word, or phrase without spaces, beginning with the # symbol. People use hashtags to organize conversations and make it easier to find all content related to a given topic. Click on a hashtag to go directly to the search results for that term. 

Bring a Tweet to another person’s attention by including their @username in your message. You could use it to ask someone a question, to thank them or simply to highlight a piece of content.

How to TweetPlease Do!• Keep posts short – 100 characters is ideal• Market yourself – 20% of the time• Tweet on the weekends – engagement is

17% higher• Tweet in the afternoon (12-4pm)

• Integrate into your website & SM• Post pictures• Include links early• Create Twitter lists to organize content

How Not to TweetPlease Don’t!• Use hashtags that don’t apply to you (or use too many)• Automate from Instagram and/or Facebook – doesn’t

translate well• Follow everyone who follows you• Only broadcast your messages• Cross streams• Use too many acronyms in an effort to be concise• Speak in marketingese

Who Has a Question?

Isn’t Twitter just for young people?A:Twitter is highly saturated with media, best way to share news. Grandparents are the fastest growing demographic.

Is Twitter important for my brand?A:• Increases referral traffic• Builds brand recognition and exposure• Professional and industry networking• Enhances the ability to build a global audience

How do I get more followers?A:• Add value• Engage• Retweet others• Follow others wisely• Optimize your page for search

Where do you find time to Tweet?A: Schedule original content and Retweets, engage in real-time.

Where do you find time to Tweet?

How do I get Retweets?A:• Produce great content that connects w/ your audience• Place RT button on website• Utilize hashtags• Ask!• Be a retweeter yourself• Keep copy to 120 or less

Can I make money from Twitter?A:• Not directly – but it can help drive fundraising and visits• Invaluable for sourcing leads• Search for tweets looking for recommendations• Host chats/parties

Profile should include: • Professional profile photo

• Branded header image

• Geographic location (especially important for local business)

• Website link

• Use keywords in your bio so you’ll be found with keyword searches

Page SetupJudge a page by its header

Who Should I Followand how do I find them?

Who Should I Follow?• Quality over quantity in

this sense

• Influencers and whoever they’re following

• Use Twitter search and Twello to find users by category

Leading nonprofit Tweeps

Leading nonprofit Tweeps

Leading nonprofit Tweeps

Let’s chat about TwitterTwitter chats

A pre-arranged “meeting” where like-minded people get together and discuss a topic. Moderator, set of questions to guide the chat along.

#assnchat – for associations, 2 p.m. ET Tuesdays

#commbuild – community building, 1p.m. ET Tuesdays

#fundchat – fundraising, noon ET Wednesdays

#grantchat – noon ET Tuesdays

#m4np – mobile for nonprofits, fourth Monday of the month at 1 p.m. ET

#sm4np – social media for nonprofits, second Friday of the month at 1 p.m. ET

Pay for Play the Twitter WayTwitter Advertising

Twitter CardsLead generation cards Summary cards

Twitter CardsPhoto cards Gallery

cards

Twitter CardsApp cards Player

cards

Twitter CardsProduct cards Website cards

Metrics MatterTwitter Analytics

Metrics MatterTwitter Analytics

Know Your FollowersTwitter Analytics

Know Your FollowersDemographics

Know Your FollowersLifestyle

Know Your FollowersConsumer Behavior

Know Your FollowersMobile Footprint

INSTAGRAM

What is Instagram?Instagram is a fun & innovative way to share your story through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory by sharing it on your Instagram page.

StatsImpressive stats• 300 million monthly active users

• 70% of users are from outside US

• 30 billion photos shared to date

• 70 million photos shared per day

• 2.5 billion Likes daily

Highest Following

Most Liked IG

How to speak Insta

Showing someone you like their photo

A private photo sent to another Instagram user

A Vocabulary Lesson

A photographic filter users can apply to their photos

How to speak InstaA Vocabulary Lesson

A series of recent images shared by people you are following

A word or phrase that is preceded by a pound sign (#) that organizes Instagram photos

Someone’s Instagram name preceded by the @symbol

The Do’s of GrammingBest practices• Learning to listen• Creating engaging conversations• Connect your channels• Post quality, personable visuals• Be interesting and genuine• Host a contest• Plan your posts• Post at peak times

The Do’s of GrammingBest practices• Be consistent• Offer a unique perspective• Use hashtags strategically• Use scheduling tools in moderation• Never leave a comment behind• Learn from the Experts – the Instagram Blog• Be strategic with the one link you’re allowed in your bio

The Don’ts of Gramming

Advanced Page SettingsCover photo call-to-action

Leading nonprofit IGers

Leading nonprofit IGers

Leading nonprofit IGers

Instagram Search

school

What is a Hashtag?

A hashtag is a keyword(s) preceded by the number sign (#), that help Twitter users find messages on a certain topic.

Where Did it Come From?

Too many to count (no, we’re not kidding.)

2015

Why Hashtags?• Allow for highly specific audience targeting

• Want to market to someone who just had a baby? Use #newborn

• Monitor your reputation• Always have an idea of what people are saying about you –

conversations are going to happen whether or not you’re listening, wouldn’t you rather be in the know?

• Perform better customer service• Find and respond to comments, complaints and kudos quickly

and efficiently

Why Hashtags?• Keep an eye on your competition

• Monitor competition and see how they’re interacting with their audience to figure out how to set yourself apart

• See what’s being said about them

• Hear what’s going on in your industry• Keep track of what’s happening in your niche or industry to keep up-

to-date and participate in the conversation

• Promote special events, contests or deals• Facilitate easy sharing and campaign tracking of contest entries and

conversations relating to the campaign

Example•Good Hashtag

Put your kid in a neon yellow shirt and he’ll be much easier to find. Do a search for all kids in a neon yellow shirt and that will eliminate a lot of kids to help narrow your search.

•Bad HashtagPut your kid in shorts. Do a search for all kids

in shorts. You’re going to narrow down some, but not a whole lot.

Most common hashtags

General nonprofit hashtags

#activism

#fundraising

#nonprofit / #nonprofits

#nptech

#philanthropy

#socialgood

#volunteer / #volunteering

Cause-specific hashtags #preservation

#historic

#artsedchat: arts education

#architecture

#gardens

#museums

#plantations

#history

Most overused hashtags