The Facebook Journey of Engagement

thefacebook

journey of engagement

checkingfacebook

a lot?

79% of smartphone users check

facebook within 15 mins from waking up... while 62% don’t even wait 15 minutes

…need more engagement data ?

Smartphone users check Facebook 14 times a day

Average daily mobile time is 30’

…still not convinced? 46% check it when shopping 48% at gym 47% when preparing a meal 50% while at a moviePeak Facebook time is just … before bed

Facebook enables business to connect with more people on more devices

Newsfeed is the most engaging part of Facebook

New

advertising

opportunity

Brand New: Target Mobile Block

Reach a massive audience on people’s most personal device500.000 Unique Greek Users In 3 days

Reach the largest

and most

engaged community

of real people

on the planet

They are interacting with each other

Facebook Users Like on Average 36.7 Pages

715% more in 3 years!!!!

What are they sharing?

Source: Socialbakers, August 2012

Introducing the new Facebook Newsfeed

Size matters!

Goodbye clutter

Shorter captions

Choose feeds

Consistency across devices

New Facebook Newsfeed Marketing Tips

Publish more visual content

Create image focused ads

Keep your copy short

Focus more on your evangelists

Create more compelling content

Integrate your FB &Pinterest strategies

Influence users to check in

Continue increasing Likes of your Page

Users leave ….

through their Social Path…

follow them …

… and engage

Social is not an objective

It’s about advertising

Facebook Premium ads

+

The most impactful bundle to distribute your content

5-10x better performancethan the rest of Facebook Desktop and mobile3X ROI for RHS of homepage*

* The source is from a variety of third party studies, including media mix models and various test/control approaches

It’s about Targeting

and an Always-On-Strategy

• Setting campaign's goals

• Identify and agree on correct KPIs & Benchmarks

• Set the test up accurately to ensure proper testing

• Conduct a low cost test

• Follow test guidelines

• Optimize as needed

• Implement according to strategy

• Incrementally increase spend while meeting targets

Prepare Test Scale

the Key to driving results

Case Study

The Samsung Success story

$ 129M in sales attributable to Facebook

13 X return on advertising spend

10 – point lift in favorability

Advertising Reach Block (3 days) Log out experience (6 days) Page Post Ads Sponsored Stories Mobile Clusters (i-phone users,

handsets 3+ years old) Mobile Target Block News Feed mobile Desktop Premium Ads

LAUNCH OF SAMSUNG GALAXY S III

Reached 7 million Fans in just 6 months

Let’s be clear. This is not a social media success. This is a Marketing Success!

Brian Wallace, VP Strategic Marketing, Samsung Telecommunications America

Return on Engagement (ROE)

is the new Return on Investment

(ROI)

Kiss me good night, with LOX

Thank youVanina LekaSales Director Thinkdigital GR, CY, ALTel. 210-8026050, ext. 105Email: vaninal@thinkdigital.net

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