The Facebook Journey of Engagement

Embed Size (px)

DESCRIPTION

Learn how to take advantage of all the latest Facebook developments and invite your fans into a journey of engagement.

Text of The Facebook Journey of Engagement

  • 1. the facebookjourney of engagement

2. checkingfacebooka lot? 3. 79% of smartphone users check facebookwithin 15 mins from waking up ... while 62% dont even wait 15 minutes 4. need more engagement data ? Smartphone users check Facebook 14times a day Average daily mobile time is 30 5. still not convinced? 46% check it when shopping 48% at gym 47% when preparing a meal 50% while at a moviePeak Facebook time is just before bed 6. Facebook enables business to connect withmore people on more devices 7. Newsfeed is the most engaging part ofFacebook 8. Brand New:Target Mobile BlockReach a massive audience on peoples most personal device 500.000 Unique Greek Users In 3 days 9. Reach the largest and mostengaged communityof real peopleon the planet 10. They are interacting with each other 11. Facebook Users Like on Average 36.7 Pages715% rise in 3 years!!!! 12. What are they sharing? Source: Socialbakers, August 2012 13. Introducing the new Facebook Newsfeed 14. Size matters! 15. Goodbye clutter 16. Shorter captions 17. Choose feeds 18. Consistency across devices 19. New Facebook Newsfeed Marketing Tips Publish more visual content Create image focused ads Keep your copy short Focus more on your evangelists Create more compelling content Integrate your FB &Pinterest strategies Influence users to check in Continue increasing Likes of your Page 20. Users leave 21. through their Social Path 22. follow them 23. and engage! 24. Social is not an objective 25. Its about Advertising 26. Facebook Premium ads The most impactful bundle to distribute your content 5-10x better performance 3X ROI for RHS of homepage*Desktop and mobile than the rest of Facebook +* The source is from a variety of third party studies, including media mix models and various test/control approaches 27. Its about Targeting 28. and an Always-On-Strategy 29. the Key to driving resultsPrepareTestScale Setting campaigns Conduct a low cost test Implement according togoalsstrategy Follow test guidelines Identify and agree Incrementally increaseon correct KPIs & Optimize as neededspend while meetingBenchmarks targets Set the test upaccurately to ensureproper testing 30. The Samsung Success story 31. LAUNCH OF SAMSUNG GALAXY S IIIReached 7 million Fans in just 6 monthsAdvertising Reach Block (3 days) Log out experience (6 days) Page Post Ads Sponsored Stories Mobile Clusters (i-phone users,handsets 3+ years old) Mobile Target Block News Feed mobile Desktop Premium Ads 10 point lift in13 X return on$ 129M in sales favorability advertising spend attributable to Facebook 32. Return on Engagement (ROE) is the new Return on Investment (ROI) 33. Kiss me good night, with LOX 34. Thank you,Vanina LekaSales Director Thinkdigital GR, CY, ALTel. 210-802605, ext. 105Email: vaninal@thinkdigital.netFind us in Social Media: