Social Media, The Gateway to the Rest of the World

Northwestern Technologies

Social Media, The Gateway to the Rest of the World

• Introduction• Current Social Media Landscape • Current Social Media Trends • Opportunities and Benefits • Conclusion

Agenda

IntroductionWhat is Social Media?

- Media used for social networking

How is it applied ?-Networking-Connecting

Globally

When did it begin?- Before the Dawn - The Dawning- After the

Dawning

Where is it applied?-Internet-Globally

Who uses Social Media/ benefits from it?

-People/Clients-Businesses-You

Current Social Media Landscape

Sharing-YouTube-

Instagram

Discussing-Reddit-

MySpace

Publishing-Tumblr-Blogger

Networking-

Facebook-LinkedIn

Current Social Media Landscape

Current Social Media Trends

1. Social Listening Becoming Important

2. More than Half of Marketers use Social Advertising.

3. Email and Social Integrate

Opportunities & Benefits

1. Increased Business exposure2. Reduced Marketing Expenses3. Customer insight4. Strengthened Customer Loyalty5. Focused Target Audiences

Conclusion

• More of a “when” vs. “why”

• Increase productivity

• Increase Business

• Engage new opportunities

It starts with

YOU!

Bibliography

"Social Media." Merriam-Webster.com. Merriam-Webster, n.d. Web. 30 Mar. 2014. <http://www.merriam-webster.com/dictionary/social media>.