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Benefits of using Social Media, per Northwestern Technologies
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Northwestern Technologies
Social Media, The Gateway to the Rest of the World
• Introduction• Current Social Media Landscape • Current Social Media Trends • Opportunities and Benefits • Conclusion
Agenda
IntroductionWhat is Social Media?
- Media used for social networking
How is it applied ?-Networking-Connecting
Globally
When did it begin?- Before the Dawn - The Dawning- After the
Dawning
Where is it applied?-Internet-Globally
Who uses Social Media/ benefits from it?
-People/Clients-Businesses-You
Current Social Media Landscape
Sharing-YouTube-
Discussing-Reddit-
MySpace
Publishing-Tumblr-Blogger
Networking-
Facebook-LinkedIn
Current Social Media Landscape
Current Social Media Trends
1. Social Listening Becoming Important
2. More than Half of Marketers use Social Advertising.
3. Email and Social Integrate
Opportunities & Benefits
1. Increased Business exposure2. Reduced Marketing Expenses3. Customer insight4. Strengthened Customer Loyalty5. Focused Target Audiences
Conclusion
• More of a “when” vs. “why”
• Increase productivity
• Increase Business
• Engage new opportunities
It starts with
YOU!
Bibliography
"Social Media." Merriam-Webster.com. Merriam-Webster, n.d. Web. 30 Mar. 2014. <http://www.merriam-webster.com/dictionary/social media>.