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SOCIAL MEDIA MARKETINGSWARUP SAHA2B5210E-BIZPRESENTATION ON SOCIAL MEDIA CAMPAIGN
Based on the insight that Indian consumers loves to be spoilt for choice and prefers to check out more options before making the final purchase decision, Amazon India had rolled out #AurDikhao , a digital campaign powered by a two-minute film and loads of social media conversations asking popular folks to show more from what theyd already had.AUR DIKHAO
To view this presentation, first, turn up your volume and second, launch the self-running slide show.2
Snapdeals recent digital campaign Dil ki deal was launched with the vision to create Indias most impactful digital commerce ecosystem that creates life-changing experiences for all of its buyers and sellers. Where the focus of this campaign was on the emotional fulfilment for its consumers.DIL KI DEAL
To view this presentation, first, turn up your volume and second, launch the self-running slide show.3
The e-commerce giant Flipkart came out with a new digital communication video Flipkart Wish Chain, incorporating the fresh brand identity and speaking about the wish-fulfilling capabilities of the brand. This campaign emotionally connects with all consumer groups making them instantly connect to Flipkart. The campaign has increased brand awareness, brand identity and also consumer base.AB HAR WISH HOGI PURI
Presentations are a powerful communication medium.
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BE YOUFashion has always been an individuals expression of their belief of themselves, repeating their uniqueness as individuals, Jabong.com, Indias leading online fashion destination, is to encouraging the youth to be comfortable in their own skin by launching a new brand campaign on the theme Be You. This campaign makes the youth realise where their true identity lies rather than chasing the latest fad.
For more than 20 years, Duarte has developed presentations5
BOLD IS BEAUTIFULThe brand campaign stands for your choices make you bold, your boldness makes you beautiful it celebrates the bold youThey use the social media platform by using bold concepts to advertise thus making them more attractive to the consumers.
to launch products, 6
YATRA.COMEXPEDIA.COMMAKE MY TRIP.COMShows country's famous destination
Platform to solve customer queries
Weekly advises to visit interesting places
Holds contests to offer exciting prices
Gives facts about countriesShows countrys culture
Gives travel tips
Posts photos of country cuisines
Posts photos of unique world heritage sites
Showcases countrys nature Shows to-do activities in countries
Reasons to travel to particular countries
Posts on special festive offers as well as discounts on hotels and flight tickets
Holds contest to offer free trips to winners.
align employees, 7
YATRA.COMEXPEDIA.COMMAKE MY TRIP.COMUses as a platform to solve customer queries
Notifies customers regarding transactions
Gives festival celebration facts during festive season Emphasis on winners, winning its contest for a trip to specific destination
Books flight tickets
offers info on flight timings
offers gift vouchers
provides discounts on hotels Gives interesting facts of countries
Offers travel discount
platform to highlight unique places
attractive deals to offer on hotels
increase company value,8
YATRA.COMEXPEDIA.COMMAKE MY TRIP.COMHumorous advertisements to appeal customers
Advertises the travel packages it has to offer
Posts videos monthlyUses the platform to become a travel guide to showcase attractions of cities
Has destinations grouped according to the continents
Posts videos daily Showcase more family oriented advertisements
Gives info on hotels through videos
Posts videos weekly
and propel9
SUMMARYUsing Social Media Marketing does more than improve site traffic. It can help a business reach more and more customers in a little amount of time. It provides a valuable venue for better understanding and learning from your target audience and accordingly providing them what they need at the right time.Hope this presentation has helped you to understand the how the proper usage of social media marketing can help any business to capture its audience effectively.
global causes.10
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