Keep America Beautiful Campaign

Andrea M., Kayla M., Mariel

Website Interaction

http://www.litteringiswrongtoo.org/

Tactics

Website Interaction

Social Media

Social Media

To drive more traffic to their website where people can post their wrongs:

TwitterFacebookbillboards postersDigital/print adsradioCinema/TV spotshttp://www.litteringiswrongtoo

.org/

http://www.youtube.com/watch?v=RyEodS3gbM0

Twitter: 70 followers

1,285 tweets about other things considered wrong in comparison to littering

http://twitter.com/#!/litteriswrong

Facebook: 542 likes They shared more wrongs

and pictures of different events held to grab people’s attention on how wrong littering is

Thanks!