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This course is the first presentation in 5 series course for beginners. In this course we share experiences about Social Media Marketing for those who have no previous experience in Social Media or little. In the first lecture I talked about marketing in general, Social Media role in it, and introduction to Social Media Strategies.
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Mohamed Elsherif
MSc Social Informatics and Interactive Technologies
Social Media Research Analyst
Social Media Marketing
Expectations Vs. Reality
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It is a process
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Understand
• Market
Build
• Strategy
• Infrastructure
Promote
• Paid
• Unpaid
Manage
• Content
• People
Measure
• Performance
• Future
Marketing is the process of communicating the value
of a product or service to customers, for the purpose of
profitable customer action towards the product or
service.
What is Marketing?
Production Product Selling Marketing Holistic
WE LIVE IN HOLISTIC MARKETING WORLD
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There are four components:
Relationship Marketing. (Customer)
Internal Marketing. (Company)
Integrated Marketing. (The brand)
Social or Performance Marketing. (Society)
How clients see it?
Why are you the most important person within the
organization?
How to do Holistic Marketing?
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Product Solution
Promotion Information
Price Value
Place Access
Your Four Ps, Their SIVA
7ps:
Find the market needs and wants then design product.
You want customers with desire to pay the price.
Place must be appropriate and convenient to get it.
Promotion includes personal selling, branding, BR, etc.
People are anyone who might be involved with customers.
Process of services is critical for customer satisfaction.
Physical Evidence will not be easy for intangible services.
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It is a Direct Marketing process where you use the
Internet to communicate the value of a product or
service to customers, for the purpose of selling it.
Types of Online Marketing:
Email Marketing.
Search Engine Marketing.
Affiliate Marketing.
Social Media Marketing.
Mobile Marketing.
What is Online Marketing?
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18,600,000 users on Facebook.
Interesting articles:
http://therealtimereport.com/2014/02/17/egypt-russia-top-
u-s-for-social-networking-among-internet-users/
http://www.portland-communications.com/wp-
content/uploads/2013/05/Twitter_in_Africa_PPT.pdf
http://www.google.com/trends/?geo=EG
Why Social Media?
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Objectives
Audience
Channels and Tools
Management
Measure
Basics of Social Media Strategy
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