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This report showcases some interesting insights and highlights from Social Media Week Mumbai Sept 2014
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Social Media Week Report
Analytics Report For #SMWMumbai 22nd Sept to 26th Sept 2014
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Buzz Trend Line During The Week
3
17517
107229379 9444
10733
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
22-Sep-14 23-Sep-14 24-Sep-14 25-Sep-14 26-Sep-14
Mumbai
London
Rome
Los Angeles
• The Top 4 locations for the second edition of SMW14 during the week were #SMWMumbai, #SMWLdn, #SMWRME and SMWLA
• SMW Mumbai stood 1st through out the event
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Post Statistics
4
33.30%
61.30%
6%
Share of Posts
OriginalPosts
RT's
Replies
22-Sep-14
23-Sep-14
24-Sep-14
25-Sep-14
26-Sep-14
Mumbai 17517 10722 9379 9444 10733
02000400060008000
100001200014000160001800020000
Po
sts
Mumbai
Total Mentions During Social Media Week : 57795The Tweets Were : 19,097 & Retweets Were : 35,172
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Mentions for The Hashtag - #SMWMumbai
5
15780
9432
8091
8431
9630
0 2000 4000 6000 8000 10000 12000 14000 16000 18000
22nd Sept 2014
23rd Sept 2014
24th Sept 2014
25th Sept 2104
26th Sept 2014
#SMWMumbai
Mentions
• The hashtag #SMWMumbai received the highest mentions on the first day
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Buzziest Hours During #SMWMumbai (1/5)
6
• On the first day, 17517 mentions were received for SMW Mumbai• The opening hour 2-3.00 pm received 3825 mentions• The buzziest hours of SMW Mumbai for the first day were from 02.00 pm to 05.00 pm
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Buzziest Hours During #SMWMumbai (2/5)
7
• On the second day the highest mentions were received around 03.00 pm for SMW Mumbai• The buzziest hours of SMW Mumbai for the second day were from 11.00 pm to 06.00 pm
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Buzziest Hours During #SMWMumbai (3/5)
8
• On the third day 1744 mentions were received around 12.00 pm for SMW Mumbai• The buzziest hours of SMW Mumbai for third day were from 11.00 pm to 06.00 pm
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Buzziest Hours During #SMWMumbai (4/5)
9
• On the fourth day the highest mentions for SMW Mumbai were 1775
• The buzziest hours of SMW Mumbai for the fourth day were from 11.00 pm to 06.00 pm
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Buzziest Hours During #SMWMumbai (5/5)
10
• The opening hour of the last day at SMW Mumbai saw 456 mentions• The buzziest hours of SMW Mumbai for last day was from 12.00 pm to 08.00 pm• The buzziest hours throughout the week were 12.00 pm to 06.00 pm for SMW Mumbai
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Top Twitterati for #SMWMumbai
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Most Active Authors During #SMWMumbai
12
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Top Buzz Words During #SMWMumbai
13
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14
• Men were responsible for driving almost 73% conversations during SMW Mumbai
27%
73%
Mumbai
Female Male
• 90% of the conversations about SMW Mumbai were from Twitter
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SMW Mumbai RT Snapshots
15
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SMW Mumbai RT Snapshots
16
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