Masterclass 2015: The Great British Tweet Off

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Who’s in the Mix?

#GBBO

Presenters and Contestants

Twitter Pictures

Mary’s Blazers

Soggy Bottom

#Bingate

How Twitter Takes TV online

“It’s live, it’s public and it’s conversational. We use it in the moment to talk to everyone who cares to listen. And we use it to converse: to exchange words. A synchronised social soundtrack for whatever is happening in the moment, as a

shared experience.”

Deb Roy, Chief Media Scientist at Twitter

How Twitter Takes TV Online

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#Bingate Bake Off Final

A Piece of Cake

• This is an example of using Brandwatch to monitor online conversation around a popular TV show and using it to capture the key topics of conversation, as well as understanding the sheer volume of discussion

• You too can do the same by monitoring and tracking a programme, event, hashtag or news story and see how the conversation develops and the key themes that emerge from the online exchanges

• As demonstrated, it’s easy to turn the insight into something visual and statistic-led

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