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University Assignment:Fandom & Audience Engagement I chose the artist Lorde, the slide show takes a look at how she interacts with fans and how she uses social media sites
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LORDE
COMM2F00BY:RACQUEL
This self-aware teenager began writing her music at the age of 12 when she was first
signed with Universal. Her real name is Ella and she is a lyrical
genius. By the age of 16 this teen from New Zealand had her single “Royals” reach number 1 in the US Billboard, also received 2 Grammy Awards for Song of the Year and Best Pop
Solo Performance.
LORDE
Lorde’s website is very simple. Nothing except links to her social media sites. Basically if you want to know who she is… follow her.
Twitter TumblrFacebookInstagram
HER SOCIAL MEDIA
Through the eyes of a young recently famous 17 year old
220 photos uploaded 700 k followers Following 99 She posts often and is very real
with her audience. She keeps it natural while on
Instagram, here is a photo of her with no make up on, with acne cream all over her face.
She posts just like any other teenager would, which makes her relatable!
@Lordemusic
1.1 million Followers
Following 54 1,446 tweets, about
once everyday
She is very active on her tumblr account
Tends to post photos of vintage fashion, selfies, music she listens to.
She always find time to answer questions of fans
Artist back then didn’t have this technology or social media to connect with fans. Or if rumors started about them they
didn’t have platforms to say their opinion
Here is Lorde responding to a fan
2.6 million likes on her facebook page
Her facebook is not as personal as her other social media accounts.
This social media platform is place for fans to find info on tour dates, music videos, interviews.
- On her facebook page she keeps her fans up to date on new music videos but as well gives some fun background information about the video
Lorde is 17 years old, I believe that with the music that she writes, a lot of teens can relate to her. But she is a very
mature, intelligent teenager that I feel like her music is for the audience of 15 to 30. In my house hold alone, my mom,
me and my 8 year old sister love listening to her music.
Also she does not sing about the typical money, party, drinking pop music, she is very down to earth, real life
music. That being said she reaches to a lot of people that are also down to earth, but also has the ability to appeal to
that masses
FINDING HER AUDIENCE
On the website Etsy, (a place where you can buy and sell handmade things) when you search Lorde 300 ideas come
up of homemade merchandise (sweaters, phone cases, necklaces, pins, paintings etc.)
FAN ADORE HER!
“When I started my social networks, I would get an email from one of the record companies saying, “Just realized that you’re not social-networking to your fullest potential. Here’s how! Use lots of hashtags! Only focus on the music, like ‘I’ve cooked something up in the studio, you guys, can’t wait for you to hear it!’ Do ‘follow sprees’ and constantly reply to
fans!” I was like, “You’ve just got to trust me. Everyone will hate me in two months if I do that.” – Lorde
As you can see, Lorde posts what she wants, when she wants. She doesn't follow what the record companies
suggest in order to increase consumer sales. She posts content as if she is any other teenager
POSTING MEANINGFUL/SHARABLE
CONTENT
As you can see from the previous slides, Lorde always engages with fans. Whether it is on twitter, Facebook, or
Tumblr.
Its very neat that she takes the time to respond to fans questions on her Tumblr page. By doing this I believe it allows fans to connect with her on a personal level and
truly get to know her.
In a recent interview she said
“Stuff like advertising on social networks, I try not to make that about constantly having to promote
something that I’ve done.” - Lorde
ENGAGE WITH FANS
Lorde really appreciates her fans, after she winning a Grammy
she took out a full-page ad in the New Zealand Herald to say thanks to her supportive fans.
Lorde has been in the music industry for little over a year now. She is new to having fans, and social media sites. I
must say she is doing an excellent job, she is not flashy, just humble, she is kind, sarcastic and witty.
I believe that she has a very bright and successful future as being a singer if she stays herself like she has been doing.
She definitely found her audience, posts meaningful content, engages with fans, puts out information and post
consistently just as Debra Eckerling suggests in musicians 5 social media tips
OVERALL
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