LinkedIn Tips for Small Businesses in Australia

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Link Me In Guides begun its story in the remote city of Darwin, the Northern Territory, with a mission to help professionals in the Northern Territory connect with other professionals in Australia and across the world. We soon realised that many professionals on LinkedIn™ in Asia do not have the time or knowledge to create a LinkedIn™ profile that both reflects their professional strengths in a positive light and garners them the maximum amount of the ‘right’ attention. Link Me In Guides is now the largest LinkedIn™ profile optimisation firm in Asia with more than twenty staff. ☛ To learn more about Link Me In Guides go to www.linkmeinguides.com or email contactus@linkmeinguides.com Specialties: LinkedIn™ Profile Optimisation, LinkedIn™ Company Page, LinkedIn™ Keyword Optimisation, LinkedIn™ Lead Generation, LinkedIn™ Networking, LinkedIn™ Research, LinkedIn™ Keyword Tagging, LinkedIn™ Groups, LinkedIn™ Invitations, LinkedIn™ Advertising, Social Media Sales, Social Media Marketing, LinkedIn™ SEO.

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Presentation

LinkedIn for SME’s Australia, 2014

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Overview of the LinkedIn Guides Seminar

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1. What is LinkedIn?2. How big is LinkedIn in Australia and the NT?3. Why is LinkedIn valuable for your business?4. What LinkedIn Tips do you have for SME owners?

What is LinkedIn?

LinkedIn explained in 2 minutes….

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Your LinkedIn profile is much more than a traditional resume… it is your dynamic online professional identity.

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Facebook vs. Twittervs. LinkedIn

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What is LinkedIn replacing ….

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LinkedIn’s value is the value of your network’s network’s networks…

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Your Connection’s Connection

Your Connections

Your Connection’s Connection’s Connections

How big is LinkedIn in Australia and the NT?

The World’s Largest Professional Network

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_____

300 M +

___

55 M+

LinkedIn’s explosive growth in Asia

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__6 million

______ 1 million+

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1,162,209

534,483

971,015

96,230206,936

384,138

20,858

LinkedIn Membership by capitalsRatio 55:1

LinkedIn Australia’s members by demographics….

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45%

LinkedIn Australia’s members by demographics….

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25%

LinkedIn Australia member’s demographics

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Why is LinkedIn valuable for your business?

1. Because LinkedIn is your No.1 online professional brand. Google your name + Northern Territory = No. 1 result is usually your LinkedIn profile.

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2. Because more and more early stage prospects are qualifying service providers through LinkedIn – “LinkedIn them”.

3. Because LinkedIn is the most important recruitment database in the NT.

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4. Because LinkedIn helps you to create “trust, likeness and familiarity”

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Recommendations

Endorsements

Work Experience

Companies

Groups

Projects

Certs

"Hello my name is Rod......"

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5. Because LinkedIn is opening up and levelling the market place and it can take as little as .5 seconds to click on your profile!

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6. LinkedIn is a great tool for highlighting your specialisations.

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7. Because LinkedIn’s Recommendation & Endorsements are powerful tools broadcasting your skills and expertise.

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What LinkedIn Tips do you have for SME owners?

Upload a professional photo

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Customise your headline!

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Learn more at www.linkedinguides.com

Rod SmithManaging PartnerLinkedIn Guides

http://www.linkedinguides.com/ Darwin - Singapore - Taiwan - Philippines

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