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engagement or nothing!
japie swanepoel INDIGITOUS JO’BURG
14 October 2016 @japies
@digital4christ
@japies @digital4christ
@japies @digital4christ
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@japies @digital4christ
SO, WHAT IS THIS
ENGAGEMENT STUFF ALL
ABOUT?
SO, WHAT IS THIS
ENGAGEMENT STUFF ALL
ABOUT?
SO, WHAT IS THIS
ENGAGEMENT STUFF ALL
ABOUT?
SO, WHAT IS THIS
ENGAGEMENT STUFF ALL
ABOUT?
listen
listen
engage
listen
engage
initiate
WHAT ENGAGEMENT
IS…NOT!
@japies @digital4christ
WHAT ENGAGEMENT
IS…NOT!
@japies @digital4christ
number of
email subscribers
WHAT ENGAGEMENT
IS…NOT!
@japies @digital4christ
number of
web visits
number of
email subscribers
WHAT ENGAGEMENT
IS…NOT!
@japies @digital4christ
number of
followers
number of
web visits
number of
email subscribers
WHAT ENGAGEMENT
IS…NOT!
@japies @digital4christ
total page
likes
number of
followers
number of
web visits
number of
email subscribers
ENGAGEMENT
IS…
@japies @digital4christ
ENGAGEMENT
IS…
@japies @digital4christ
ENGAGEMENT
IS…
@japies @digital4christCONVERSATION
1million views12,000 shares9,000 comments
1million views12,000 shares9,000 comments
1million views12,000 shares9,000 comments
1million views12,000 shares9,000 comments
SO WHY IS ENGAGEMENT SO IMPORTANT?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news,events, messages, campaigns?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news,events, messages, campaigns?
▸ communicate with yourexisting fans, followers,community?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news,events, messages, campaigns?
▸ communicate with yourexisting fans, followers,community?
▸ Print, TV, radio, outdoor cancreate awareness, excitement,news.
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news,events, messages, campaigns?
▸ communicate with yourexisting fans, followers,community?
▸ Print, TV, radio, outdoor cancreate awareness, excitement,news.
▸ Only SM can generate aCONVERSATION: 2-wayinteraction
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news,events, messages, campaigns?
▸ communicate with yourexisting fans, followers,community?
▸ Print, TV, radio, outdoor cancreate awareness, excitement,news.
▸ Only SM can generate aCONVERSATION: 2-wayinteraction
▸ every action you take shouldbe aimed at interaction
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news,events, messages, campaigns?
▸ communicate with yourexisting fans, followers,community?
▸ Print, TV, radio, outdoor cancreate awareness, excitement,news.
▸ Only SM can generate aCONVERSATION: 2-wayinteraction
▸ every action you take shouldbe aimed at interaction
▸ likes, shares, comments, views,retweets, regrammes.
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is notengaging!
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is notengaging!
your fans aren’tREALLY your fans
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is notengaging!
your fans aren’tREALLY your fans
you’re hanging out inthe wrong places
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is notengaging!
your fans aren’tREALLY your fans
you’re hanging out inthe wrong places
your offer / message isnot appealing enough
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is notengaging!
your fans aren’tREALLY your fans
you’re hanging out inthe wrong places
your offer / message isnot appealing enough you are not relevant
10 TIPS FOR UPPING YOUR ENGAGEMENT
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
7.content strategy
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
7.content strategy
8.action plan
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
7.content strategy
8.action plan
9.be critical about content
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
7.content strategy
8.action plan
9.be critical about content
10.create content that begsengagement!
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