Imaginary October 2014

Serious Gamesand Gamification

Aboutimaginary

Founded in 2004, imaginary's multi-disciplinary team has been developing innovative but practical solutions in areas such as simulations, serious games and digital interactive technologies that collect and communicate data, share knowledge, change behaviour, raise awareness, train, assess and empower staff to provide competitive advantage and build a sustainable future.

The world around us

Society is ageing and costs of care for the elderly are increasing.

Training and education need to be more motivating, inclusive, social and easily connected to real life situations.

Energy efficiency, green mobility and economic growth in urban environments need to be fostered.

The latest generation of “digital natives” demand engagement and interactivity in every aspect of their lives.

Our Value Proposition

In such a demanding environment, imaginary’s multi-disciplinary team produce applications which engage and empower all generations of users.

imaginary develop solutions that address the challenges of the attention economy through the innovative use of immersive technologies, simulations, serious games and the latest gamification strategies.

The Benefits of Simulations and Serious games

Rich Experiences

Engagementand Interactivity

Immediate Feedback

Versatilityof Design

Support for Reflection

SpontaneousAction

Immediate use of knowledge

gained

Interaction Technologies

OmniVirtuix

Kinect

Leapmotion

Oculus Rift

Mobile

Web

- eHealth

- Smart Communities

- Education and Training

- Marketing and Communication

Application Areas

The solutions described in the examples that follow can be developed for and/or re-used in many different application areas.

Doremi

A game-based environmentdesigned to promote active ageing by a constructive interaction between mind, body and social engagement.

Rehab@home

imaginary is developing a series of gamesintegrated into a virtual environment in orderto allow patients affected by strokes or otherimpairments to do physical and cognitiverehabilitation exercises at home with thesupport of different handheld devices.

The medical staff will set up and regulate the exercises that are most appropriate for the specific case, according to the registered medical parameters.

Patients will be in contact with their peers thanks to an integrated social network.

Ability

Ability is an experientialgame-based home environmentfor cognitive and physicalrehabilitation. Games are suitable for interactive use with the latest immersiveinteractive technologies such asMicrosoft Kinect and OculusRift.

Pegaso

The PEGASO game is a mobile social game designedspecifically for teenagers to sensitize them and modifytheir lifestyle habits by encouraging healthy nutritionwhich can avoid obesity and resulting health problems.

Pegaso

The PEGASO game is a mobile social game designedspecifically for teenagers to sensitize them and modifytheir lifestyle habits by encouraging healthy nutritionwhich can avoid obesity and resulting health problems.

SmartSociety

SmartSociety is a hybrid system in whichhumans and machines work in very closecollaboration. Users will access this systemthrough imaginary’s gamified city to use andcontribute to touristic services.

WATCH THE VIDEO

Green Mobility: ECO-DEALERS

ECO-DEALERS is a mobile game designed to raise citizen awareness of green mobility.

The game is accessible through Android smartphones and is based on a mechanism of rewards and shared experience (missions can be tackled with the help of other users).

WATCH THE VIDEO 1, 2

Urban Sustainability: ASPIS

The 3D Serious Game ASPIS aims to raisecitizen and professional awareness abouturban sustainability and involve them in thedecision processes associated with it.The player is in a virtual city and he has tocomplete several quests. He will interact withstakeholders and objects within the sceneslearning principles of urban sustainability.

WATCH THE VIDEO

FREE to play here

Virtual Hospital: Think Better CARE

Set in a 3D virtual Hospital this game aims to train nurses around complex dialogues and stressful situations.

A virtual tutor accompanies the user during the whole game experience, giving feedback and helping to manage specific situations.

WATCH THE VIDEO

60% of the healthcare staff who tested the

game evaluated it as a positive method to

experience new working situations they

could encounter.

Managing emergency situations: Rescue LeagueSet in a 3D virtual hospital which was damaged by an earthquake, this game is designed to offer training for emergency volunteers dealing with stressful situations and applying procedural knowledge.

A virtual tutor accompanies the user during the whole game experience, giving feedback and helping to manage specific situations in a better way.

70% of the volunteers who tested the game

stated it helped them to better understand

the working procedures they have to follow.

Safety construction site

Hazards and risks can be reduced by training engineers in a virtual construction site. The game unfolds using ordinary activities and unexpected, urgent accidents in a farm under renovation.

CONSTRUCTION

SITE

Team Work: Manager Life

Manager Life is a virtual role-play, based on characters (1 tutor and a maximum of 7 users) within a 3D meeting room.

The game was designed to be used for negotiation training within a team.

WATCH THE VIDEO

WATCH THE VIDEO

Improving social interaction: iSpectrum

This serious game is targeted at people affected by Autistic Spectrum Disordersand their families.

Through 3 different scenarios: an office, a minimarket and a gardening centre, the virtual working environment offers users the opportunity to prepare themselves for job interviews, and so acquire the necessary know-how to deal with critical situations in the workplace.

Trainers said: it was really useful. It affected

users emotions and their learning process.

ASD users said: It showed me important

aspects of ‘how an office works in reality’.

About 100 users plus a panel of experts

demonstrated the overall applicability and

the effectiveness of the e-VITA serious

games for intergenerational learning.

FREE to play at http://evitaproject.seriousgames.it

e-VITA games give the younger generation the chance to virtually experience life in 20th century Europe captured through the stories and memories of people who lived in Europe before the European Union was established.

e-VITA

Like Factory

Like Factory is a game explaining a computer’s architecture according to Von Neumann starting from verycommon and well known operationssuch as «liking» a post in Facebook.

Educating for multiculturalism: ImREAL - businessThis simulation based on self-regulated learning targets multiculturalism and increasing awareness of cultural differences in 3 different business scenarios -job interview; business dinner; appointment at the airport.

Through an integrated social network users are encouraged to share their experiences with each other.

WATCH THE VIDEOS 1, 2

MillenniumHospitalan innovative interfaceto an LMS system

MilleniumHospital is an interactive, gamified 3D hospital where a surgeon can interact with game-basedmedical content, navigate environments, access e-learning lessons and learn interactvelywith peers.

Some of Our Customers:

If you need further information, please don’t hesitateto contact us.

Via Mauro Macchi, 5020124 MilanoPH. +39 02 89458.576 FAX +39 02 89458.695