Leo PVT LTD

Hair colouring shampoo.

Available in 4 variants (red, blue, orange, blonde and purple).

Styling made easy.

Immediate result.

Price of the product- Rs. 250 For 100 ml bottle.

Ammonia free.

Hair coloring in parlor and salon is costly.

Time consuming process. Chemicals damage hair. Monotonous and boring hair

colors.

Hair coloring made easy with natural dyes which will nourish hair and make them trendy at the same time.

Color hair whenever you want. Just 15 minutes to get stylish,

funky or trendy look.

Ravishing Red:Red Ochre (chemical formula-F2O3), a non toxic natural herb.

Boisterous Blue:Dye Indigotin obtained from plant Indigo.

Blissful Blonde:Brown Ochre (Goethite) along with partly hydrated Iron Oxide.

Passionate Purple:Made of natural dye obtained from Purple Ochre.

Ostentatious Orange:Lawsone dye obtained from Henna Plant.

The base in all the hair coloring shampoo will be Amla, which nourishes the hair and scalp and prevent premature grey hair.

Drench you hair. Take a streak that you want to

color. Apply shampoo to the streak and

rub properly for 10 minutes. Keep it for another 10 minutes. Wash it properly. The color will last for 4-5 wash.

To make the masses aware of Killer Strands.

To establish as the brand in the market.

To create the product image. To increase the demand of the

product in the market. To target the youth.

On the basis of:

Geographic

Demographic

Psychographic

The plan is to collect samples from the cities like Delhi, Mumbai, Kolkata, Chennai, Bangalore, Ahmadabad, Chandigarh, and Lucknow.

Its important due to variations in consumer preferences and purchase habits.

To recognize the market potential. To decide the concentration of

marketing efforts required.

Women belonging to the age group of 16 to 36 (especially college goers), college goers, belonging to the socio-economic class of middle and upper middle class.

To target the age group which enjoy experimenting different life style activities.

To promote on the basis of “socioeconomic classification”.

Ones who enjoy the west lifestyle, socialites.Women who look out for quality and reliability.

To target to innovators- high self-esteem, always look for changes.

To understand the psychographic segment for better market planning.

Killer Strands is the first ever product to have been introduced with the unique feature of coloring hair instantly.

As of now there have been no such competitors against us to compete with our instant hair coloring shampoo.

To create image to occupy a distinctive place In the minds of target market.

The goal is to the brand in the minds of consumers to maximize the potential benefit.

For the Economic segment, Better quality & quantity, and Colours hair instantly and with ease.

The “Big Five” of brand personality are:

Sincerity, Excitement, Competence, Sophistication and Ruggedness

Amongst brand personality, our product can be described in terms of Excitement and Competence factor.

That is the product is spirited, imaginative, up to date, reliable.

Positioning requires that similarities and differences between brands to be defined and communicated.

The product is positioned in relation to its attributes.

Since Killer Strands is a complete different category of product, which is never been touched or thought of before, so we would position the product on the basis of its characteristics i.e. the whole idea of instant coloring with a wash

To set ‘Demand Chain Planning” i.e. considering target market , design the supply chain backward from the point.

Product should cater to people from middle & upper middle class.

Positioning of the product should not be restricted at standalone company outlets.

Should be available at beauty parlors, malls like Palladium, Infinity, etc.

Tie-up with Mad-o-Wot and Juice

Demonstration available in various malls for some time post-launch.

Sponsoring all the college events especially Section branding of the Fashion Show.

Mock Band Performance .

All the Ads of our campaign portray the colors that can be applied on hair with just an instant wash. We have shown multiple colors which specify the multiplicity of our innovation, invention and production of new color.

In the Print Ad we have superfied the Mohawk with peacock feathers showing the different colors that can be applied to the hair using Killer Strands.

The spray paint poster portrays the multiple colors that Killer Strands has come up with.

A group on facebook.

Creating a buzz via twitter.

And presence on linkedIn.

www.leokillers.com

Print Ads Newspaper The Times of India Hindustan Times Magazines Air line magazines Filmfare Femina Posters Standees at malls, college fests,

workshops Demonstrations at malls, colleges Posters at MAD-O-WOT.