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How to Successfully Grow Your Business With Social Media
How Social Media Merges with SEO
© Web Strategy Plus 2013. All rights reserved.
People no longer blindly trust everything they see or hear - they want “social proof”
Using quality keywords in your blog content will attract your target audience through search
Building a rich, vibrant networks of friends, fans and followers is now the key to success
Google Thinks Differently Now
© Web Strategy Plus 2013. All rights reserved.
Social signals now aid in the ranking of web pages
More likes count as a “vote” for web page quality
What’s Important TodayQuality ContentSocial EngagementCustomer ReviewsBlogs that Answer FAQ’sSocial Proof
• Long-term Marketing Strategy• Powerful Word of Mouth• Qualified Traffic to your Website• Build Relationships• Build Community• Retain and Attract Followers• Sell more Services and Products• Build Credibility and Trust • Demonstrate Thought Leadership• Drive Offline Sales• Inspire Brand Advocates
SMO is Relationship Marketing
© Web Strategy Plus 2013. All rights reserved.
The Big Players - Facebook
© Web Strategy Plus 2013. All rights reserved. Credit : InternetWorldStats.com
#1 most visited site in the worldIf Facebook were a country it would
be the 3rd largest in the world1.19 billion monthly active users,
growing at a rate of 5-6 million users per week
58% women and 42% menMore than 5 billion minutes are spent
on Facebook each day3.2 billion Likes and Comments daily50 million businesses have Facebook
fan pages
The Big Players - Google Plus
© Web Strategy Plus 2013. All rights reserved. Credit : InternetWorldStats.com
70% of brands have a Google Plus page
300 million monthly active users38.37% of Google+ visits are by
those in the 25-34 age bracket71% men and 29% womenWebsites using the +1 button
generate 3.5X the Google+ visits than sites with it
The Big Players - YouTube
© Web Strategy Plus 2013. All rights reserved.
• #2 Search Engine in the World• 6 billion hours of videos watched per
month • 300,000,000 visits per day• 100 million likes, shares, or comments
every week• 100 hours of video is uploaded to
YouTube per minute
The Big Players - LinkedIn
© Web Strategy Plus 2013. All rights reserved.
• 161 million members in over 200 countries and territories
• 2 new members per second• 5.3 billion professionally-oriented
searches on the platform in 2012• More than 2 million LinkedIn
Company Pages
Average member:• college educated • 43 years old• making $107,000
10 Million US Monthly visitors More than 80% of users are women 29% are between the ages of 39-44 Topics of interest – fashion/style,
interior design, hobbies, and cute collectibles/animals
80% of pins on Pinterest are repins
The Big Players - Pinterest
Is your target audience on Pinterest?© Web Strategy Plus 2013. All rights reserved.
Blog should be part of your website
Drive traffic with original content
Content is critical even more now with Google+
WordPress is one of the best blogging platforms
Do You Have a Social Media Hub?
Do you have a Blog? Does it live on your website? © Web Strategy Plus 2013. All rights reserved.
Mobile Friendly Site is Critical
© Web Strategy Plus 2013. All rights reserved.
Do you have a Mobile Friendly website?
Mobile Devices have become bigger than PC sales
86% of adults own a Mobile phone
53% use it to access the Internet57% of users will not recommend
a business with a poorly designed mobile site
Mobile Internet is becoming the Internet
Mobile – A Love Story
© Web Strategy Plus 2013. All rights reserved.
Consumers have fallen in love with their Smartphones!Always OnPocket ComputerSocial NetworkingShoppingNavigationCamera/VideoTextingAnd….making phone calls
Do you go back home if you forgot your phone?
Fresh Content, you must be writing and posting new blogs for SEO
Social Content, you must be providing interesting content others will enjoy and share
Easy to share, do you provide your visitors easy ways to share, like, download and/or retweet your content?
Is your site “Social Media Friendly”?
Is your content easily shareable?© Web Strategy Plus 2013. All rights reserved.
Google AnalyticsUnique Daily VisitorsLength on siteClicks from whereEntry pagesExit pagesAlexa.comGoogle Analytics
Website Search Engine Audit
How do you measure your website traffic? © Web Strategy Plus 2013. All rights reserved.
You have 3 seconds to grab your prospects attention!
Free WebinarFree White PaperFree DownloadFree TrialFree Consultation
What is Your “Call To Action”?
What is your strongest offer? © Web Strategy Plus 2013. All rights reserved.
What happens when you Google your name?
Do you like what you see? Your name is also your
brand, you need to control this message
Recruiters and customers are searching for you – what are they finding?
Fact: If you don’t brand yourself...Google will
How is your Personal Brand?
© Web Strategy Plus 2013. All rights reserved.
Make the first impression they get about you when searching the best
Fresh content will rank higher in the search engines
People like to connect with “people” not logos – be a person who is transparent, likeable and human
Put your best face forward
© Web Strategy Plus 2013. All rights reserved.
Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Strategy Plus
http://www.WebStrategyPlus.com
Phone: 513-399-6870
michelle@webstrategyplus.com
© Web Strategy Plus 2013. All rights reserved.
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