How Social Media Can Help Businesses Grow?

YOUR AWARD WINNING SOCIAL MEDIA PARTNER!

Tawasul Al Khaleej

P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: [email protected] -‐ Web: www.tawasul.me

How Social Media Can Help SME’s Grow? By: Adel Maymoon CEO, Tawasul Al Khaleej Social Media Communica2on

BIBF, Bahrain – 12 February 2014

Adel A. Maymoon: •  More than 12 years experience in

Media, PR, Marke2ng, and Online Communica2ons.

•  Founder and CEO of award winning company Tawasul Al Khaleej Social Media.

•  Founding Board Member & Communica2ons Director for Social Media Club Bahrain.

•  Founding team member of the eGovernment Program in Bahrain.

•  Jury Head and Member for many Social Media and eContent Awards.

•  Ranked #19 in top 100 List of Technology Experts to follow on Twi^er -‐ Oct 2013.

About me

@adelmaymoon

Our Talk

Local and Interna2onal Best Prac2ces of (SME’s-‐Businesses) Using Social Media to Grow!


Our Objec2ve

Ø Learn Prac2cal Tips Which Will Help You (SME’s -‐ Businesses) GROW Using Social Media!


Outline

1.  Background: New World

2.  Local and Interna2onal Best Prac2ces 3.  How you can do it? 4.  Key takeaways – Summary


New World?


But..

What’s the difference?


Tradi2onal

•  Expensive $ •  No Ownership •  Reserva2ons •  No engagement •  No measurement •  ROI?


Social Media

•  Reasonable cost $ •  Large audience •  You own your channel

•  Engagement •  Measurement •  Crea2ve and Innova2ve Source: h^p://tawasul.me/10-‐benefits-‐of-‐social-‐media-‐marke2ng


Story 2me!


Meet Marcus Sheridan

The Problem

•  Started River Pools in 2001 with two partners

•  Housing market collapsed 2008

•  Recession •  Big Trouble!

Source: h^p://www.copyblogger.com/brick-‐and-‐mortar-‐content-‐marke2ng/

The Solu2on

•  Started Blogging •  Content Marke2ng

•  Strategy: Answer Customer Ques2ons

•  Became the best teacher in his field

Source: h^p://www.copyblogger.com/brick-‐and-‐mortar-‐content-‐marke2ng/

Key Takeaway 1

Answer your customers ques2ons!


DvlzGame

Key Takeaway 2

Share Knowledge: How -‐ To?


Objec2ves

•  Arizona-‐based bicycle manufacturer State Bicycle Co. wanted to use Facebook to familiarize people with its brand and vision to:

•  Increase fan engagement when communica2ng product releases and upcoming events

•  Drive fans to purchase directly from its e-‐commerce site statebicycle.com

Source: h^p://cdn.pamorama.net/wp-‐content/uploads/2013/05/State_Bicycle_Company_Facebook_marke2ng_case_study.pdf

Results

•  $500,000 in annual incremental sales comes from coupon

•  codes and traffic exclusive from Facebook •  12% of traffic to the State Bicycle Co. website came from Facebook

•  1/5th cost per click on Facebook compared to other adver2sing plarorms

•  10x growth in fan base, from 4,600 to 46,000-‐plus within 12 months

Source: h^p://cdn.pamorama.net/wp-‐content/uploads/2013/05/State_Bicycle_Company_Facebook_marke2ng_case_study.pdf

Key Takeaway 3

Focus


Maria’s Cupcakes -‐ Sweden

Clever Cupcakes -‐ Bahrain

Key Takeaway 4

Beau2ful Product.. Show it! Duh!


The need

•  1 year old company •  Raise Awareness •  Getng more clients

The Solu2on

•  Started blogging •  Content Calendar •  Answered ques2ons •  Industry events •  Localized Content

h^p://tawasul.me/tawasul-‐al-‐khaleej-‐blog

Key Takeaway 4

Share Exper2se.. Become A Thought Leader


Key Takeaway 5

Be Different – Set The Trend


Key Takeaway 6

U2lize Different Channels


Bonus Takeaway

Search!

Search for terms related to your filed and start engaging!


Hungry?

5 Key Ingredients for Successful Social Media


1-‐ Planning

2-‐ Blog

3-‐ Unifica2on

4-‐ Content

5-‐ Measure

5-‐ Measure Success of any social media strategy is measured against: •  QuanKtaKve results

(stats, channel growth, etc.)

•  QualitaKve results (sen2ment, conversa2on analysis, etc.)

Social Media KPI’s should benchmark the following 3 elements:

Summary

•  Social Media is here to stay •  Social Media is the best method of Marke2ng •  Answer your customers ques2ons •  Focus •  Share how to •  Set the trend •  Become a thought leader •  Search


5 Key Ingredients For Successful Social Media 1.  Planning 2.  Blog 3.  Brand Unifica2on 4.  Content Marke2ng

5.  Measure ROI


The ques2on is not “Are you doing social media?”

The Ques2on is

“How good are you doing social media?”

?

In 2014..


Thank you!


Contact Us

TAWASUL Al KHALEEJ Social Media CommunicaKon P.O. Box 20207, Diploma2c Area, Kingdom of Bahrain

(+973) 39322111

[email protected]

www.tawasul.me

@TawasulME
