How to Be Awesome at Twitter

Jackie Lamping Sr. Director of Marketing, AdRoll @jackielamping

How to Be Awesome at Twitter

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@AdRoll | @SproutSocial | #SproutWebinar

Identifying Your Brand Moments •

What Top Brands do Differently on Twitter •

Creating ‘Retweet-Worthy’ Content •

The Simple Rules of Social Customer Service

The Game Plan

HOW TO BE AWESOME AT TWITTER &

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“Coffee”

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“Yoga”

HOW TO BE AWESOME AT TWITTER &

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“Banking”

JUL NOV DEC JAN FEB MAROCTAUG SEP APR MAY JUN JUL

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“Skiing”

Your purchase funnel, revealed in real-time

Brand Awareness

Consideration

Purchase

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1. Engage in culturally relevant moments.

2. Create everyday brand moments.

3. Surprise and delight through 1:1.

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Brands Who Are #Awesome at Twitter:

PARTICIPATE IN CULTURAL MOMENTS

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Chobani @ChobaniReal is honest. pic.twitter.com/WFwLFx7kUq

Tweets

Promoted by Chobani

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CREATE EVERYDAY BRAND MOMENTS

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UNDERSTAND & ENGAGE CUSTOMERS 1 :1

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But How Can I Go Viral?

Content People Want

What You Want to Say

Branded Content That Gets Engagement

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Every Brand’s Challenge with Social Media:

1. Entertainment / Humor

2. First-Look / Behind-the-Scenes

3. Information / How-To

4. Messages of Inspiration

5. Doing Good

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Top 5 Categories of Most Retweeted Content

ENTERTAINMENT & HUMOR

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FIRST-LOOK & BEHIND-THE-SCENES

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@TwitterAds | Confidential 32&HOW TO BE AWESOME AT TWITTER

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INFORMATION & HOW-TO

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MESSAGES OF INSPIRATION

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DOING GOOD

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NOW LET’S TALK CUSTOMER SERVICE…

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SIMPLE RULES FOR DOS & DON’TS

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DO SHOW EMPATHY

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DO REACH OUT & HUG YOUR CUSTOMER

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DON’T BE A CALL CENTER OPERATOR

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DON’T SOUND LIKE ROBOTRON

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DO USE HUMOR WHEN YOU CAN

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Thank You!

Jackie Lamping Sr. Director of Marketing, AdRoll

Tweet me with Questions! @jackielamping

@AdRoll | @SproutSocial | #SproutWebinar

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HOW TO BE AWESOME AT TWITTER &

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