How to Be Awesome at Twitter

Jackie Lamping Sr. Director of Marketing, AdRoll @jackielamping

How to Be Awesome at Twitter

PRESENTED BY

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@AdRoll | @SproutSocial | #SproutWebinar

Identifying Your Brand Moments •

What Top Brands do Differently on Twitter •

Creating ‘Retweet-Worthy’ Content •

The Simple Rules of Social Customer Service

The Game Plan

HOW TO BE AWESOME AT TWITTER &

SUN MON TUE WED THU FRI SAT

“Coffee”


SUN MON TUE WED THU FRI SAT SUN

“Yoga”


SUN MON TUE WED THU FRI SAT


“Banking”

JUL NOV DEC JAN FEB MAROCTAUG SEP APR MAY JUN JUL


“Skiing”

Your purchase funnel, revealed in real-time

Brand Awareness

Consideration

Purchase


&HOW TO BE AWESOME AT TWITTER

1. Engage in culturally relevant moments.

2. Create everyday brand moments.

3. Surprise and delight through 1:1.


Brands Who Are #Awesome at Twitter:

PARTICIPATE IN CULTURAL MOMENTS




Chobani @ChobaniReal is honest. pic.twitter.com/WFwLFx7kUq

Tweets

Promoted by Chobani



CREATE EVERYDAY BRAND MOMENTS




UNDERSTAND & ENGAGE CUSTOMERS 1 :1






But How Can I Go Viral?

Content People Want

What You Want to Say

Branded Content That Gets Engagement


Every Brand’s Challenge with Social Media:

1. Entertainment / Humor

2. First-Look / Behind-the-Scenes

3. Information / How-To

4. Messages of Inspiration

5. Doing Good


Top 5 Categories of Most Retweeted Content

ENTERTAINMENT & HUMOR





29&HOW TO BE AWESOME AT TWITTER


FIRST-LOOK & BEHIND-THE-SCENES


@TwitterAds | Confidential 32&HOW TO BE AWESOME AT TWITTER


INFORMATION & HOW-TO









MESSAGES OF INSPIRATION





DOING GOOD




NOW LET’S TALK CUSTOMER SERVICE…


SIMPLE RULES FOR DOS & DON’TS


DO SHOW EMPATHY



DO REACH OUT & HUG YOUR CUSTOMER






DON’T BE A CALL CENTER OPERATOR



DON’T SOUND LIKE ROBOTRON



DO USE HUMOR WHEN YOU CAN






Thank You!

Jackie Lamping Sr. Director of Marketing, AdRoll

Tweet me with Questions! @jackielamping

@AdRoll | @SproutSocial | #SproutWebinar

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