Give Your Facebook a Boost

Give Your Facebook a Boost: What You Need to Know to

About Advertising on FacebookNovember 19, 2015

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About Me• Building professional websites

for 10 years• Practicing digital marketing for

5 years• Very understanding wife, 3 crazy children• Lover of video games, Cubs, Colts, and CrossFit

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Don’t be shy!

•Ask questions: @bkcoppernoll•Keep the conversation going: #ECISMG•Follow: @ECISocial

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Why You’re Here•Difference between Boosted posts vs. Advertising•How to boost posts•How to create ads•Tools and Tips

photo credit: dmnews.com

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Before You Get Started

•Set a goal for your ad•Determine your target audience•Set a budget•Be ready to be wrong•Try again

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Boosted posts increase your reach on already published posts and stay in your audience’s news feeds longer.

Ads offer more capability on targeting and the content you’re promoting – including calls to action (CTA).

Boosted Posts vs. Ads

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Boosted Posts

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Not Boosted

Boosted

Why boost posts?

Boosted posts are great to reach more of your page’s followers with specific content for an extended period of time.

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What to boost

•Content that always engages your audience.•Always boost your own content.•Visuals help.

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How to boost a post

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Choose an audience (start with people who like your Page)

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Set your budgetSet your duration

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Set your payment method

Facebook AdsAds are made using the Ads Creator or the Power Editor.

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Ads can have a call to action

Show up as sponsored

Why use a Facebook ad?

Facebook ads are great for getting your target audience to engage with your Page on more personal/dynamic levels.

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Different Objectives of Ads

•Page post engagement•Page Likes•Clicks to Websites•Website Conversions

•Video Views•App Installs•App Engagement•Event Responses•Offer Claims

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Ad Creator vs. Power Editor

Facebook Ads Creator is a simpler approach to creating ads.

The Power Editor provides more tools and options to create the perfect ad. #ECISMG

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How create an ad

www.facebook.com/ads/manager

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Name your campaign

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Set target location

Be specific

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Choose demographics:AgeGenderLanguagesInterestsBehaviorsCategories of InterestConnections

Save your audience

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Find out how specific your audience definition is – you can get an idea of how many people you may reach

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Set your budget (daily or lifetime)

Set your schedule

Set your ad delivery

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Create the look of your ad

Select your image(s)See recommended

sizes

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Connect your FB Page

Fill in headline, text, CTA button, and

description

Preview your ad

Facebook Tools and Tips

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Facebook Grid Tool

www.facebook.com/ads/tools/text_overlay

Text needs to be <20%

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Facebook Ads Manager

www.facebook.com/ads/manager

Review performance

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Engagement Numbers

Cost per engagement goal

So there you have it

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Resources•Facebook Ads Basics

www.facebook.com/business/learn/facebook-ads-basics •A Beginners Guide to Facebook Advertising

sproutsocial.com/insights/facebook-advertising-guide

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Any Questions?

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Thank You! How to stay in touch:

• BC Digital Marketing Blogbcdigitalmarketing.com

• LIKE on Facebookwww.facebook.com/bcdigitalmarketing

• Follow on Twittertwitter.com/bcdigimarketing

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