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I attended SXSW 2014 in Austin, Texas. As a social media and content marketing strategist working primarily with travel and tourism clients, I attended mostly sessions related to tourism. From my sessions, I gathered an inside look about the future of technology as it related to travel and tourism.
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THE
RHENRECONNAISSANCE
SXSW Edition!
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How are Travelers Changing?
Credible Insights
Authentic Points of View
Personalized Layers
Access & Devices
Peer-Powered Travel
Reviews & Influence
Deal-Focused
Maps
OTA Digital Experience
Hyper-Personalization
TOURISM
Authentic Points of View
PEER-POWERED TRAVEL
“Hotels”
AirBnBCouchsurfing
Homestay
“Transportation”
LyftJumpSeatSpinlister
Boatbound
“Experiences”
VayableSidetourShioube
PEER-POWERED TRAVEL
Credible Insights
Authentic Points of View
PEER-POWERED TRAVEL
Personalized Layers
HYPER-PERSONALIZATION
Personalized Layers
HYPER-PERSONALIZATION
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Authentic Points of View
REVIEWS & INFLUENCE
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Future Tech
Immersive Video
Real-Time Tours
Real-Life Tours
TOURISM
Future TechReal-Time Tours
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TOURISM
https://www.youtube.com/watch?v=zusjUjaiWJQ
Future TechReal-Life Tours
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TOURISM
http://vimeo.com/39776323
Future TechThe Trifecta
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TOURISM
https://www.youtube.com/watch?v=hQ5PSCNFHq8
Future TechImmersive Video
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• Pre-production
• All locations were scouted and planned
• A day-to-day, hour-to-hour script was written with planned activities• Once the audience took over, the script was thrown out
• Casting for real-time actors• Looking for people who can improv
TOURISM
Future TechImmersive Video
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• Production
• “Social Ghosting”• 67 members worked at “mission control”
• Live editing• They’d edit the videos into highlights
• 30-40 videos uploaded every days
TOURISM
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“Engage via the Wall.Sell via ads.”
Ken RudinFacebook Analytics Head
SOCIAL MEDIA
FindGravy.com
Gravy helps users find local events they'd be interested in. Uses mood and
social signals to curate suggestions. Open API to incorporate data into your
website or app.16
COOL BITS
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SonicNotify.com
Sonic Notify is a technology that is equivalent to an audio-based QR code without the annoying scanning part. Sonic Notify sends audio signals to your phone, which humans
can’t hear, and delivers messages, such as coupon codes, when you are nearby the beacon.
COOL BITS
Pond5.com
Royalty Free Stock Video, Music, Photos, Illustrations, Sound Effects, After Effects and 3D Models. Prices starting
at just $2 for audio and $5. You can upload your own content and receive 50% of each sale.
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COOL BITS
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THE
END
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