1

THE

RHENRECONNAISSANCE

SXSW Edition!

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How are Travelers Changing?

Credible Insights

Authentic Points of View

Personalized Layers

Access & Devices

Peer-Powered Travel

Reviews & Influence

Deal-Focused

Maps

OTA Digital Experience

Hyper-Personalization

TOURISM

Authentic Points of View

PEER-POWERED TRAVEL

“Hotels”

AirBnBCouchsurfing

Homestay

“Transportation”

LyftJumpSeatSpinlister

Boatbound

“Experiences”

VayableSidetourShioube

PEER-POWERED TRAVEL

Credible Insights

Authentic Points of View

PEER-POWERED TRAVEL

Personalized Layers

HYPER-PERSONALIZATION

Personalized Layers

HYPER-PERSONALIZATION

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Authentic Points of View

REVIEWS & INFLUENCE

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Future Tech

Immersive Video

Real-Time Tours

Real-Life Tours

TOURISM

Future TechReal-Time Tours

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TOURISM

https://www.youtube.com/watch?v=zusjUjaiWJQ

Future TechReal-Life Tours

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TOURISM

http://vimeo.com/39776323

Future TechThe Trifecta

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TOURISM

https://www.youtube.com/watch?v=hQ5PSCNFHq8

Future TechImmersive Video

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• Pre-production

• All locations were scouted and planned

• A day-to-day, hour-to-hour script was written with planned activities• Once the audience took over, the script was thrown out

• Casting for real-time actors• Looking for people who can improv

TOURISM

Future TechImmersive Video

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• Production

• “Social Ghosting”• 67 members worked at “mission control”

• Live editing• They’d edit the videos into highlights

• 30-40 videos uploaded every days

TOURISM

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“Engage via the Wall.Sell via ads.”

Ken RudinFacebook Analytics Head

SOCIAL MEDIA

FindGravy.com

Gravy helps users find local events they'd be interested in. Uses mood and

social signals to curate suggestions. Open API to incorporate data into your

website or app.16

COOL BITS

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SonicNotify.com

Sonic Notify is a technology that is equivalent to an audio-based QR code without the annoying scanning part. Sonic Notify sends audio signals to your phone, which humans

can’t hear, and delivers messages, such as coupon codes, when you are nearby the beacon.

COOL BITS

Pond5.com

Royalty Free Stock Video, Music, Photos, Illustrations, Sound Effects, After Effects and 3D Models. Prices starting

at just $2 for audio and $5. You can upload your own content and receive 50% of each sale.

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COOL BITS

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THE

END