Facebook & Twitter Analytics

- Rohit Pawar

Facebook & Twitter Analytics

Major Competitors….• Kryolan• Coloressence• Maybelline• Lakme• Revlon• L'Oreal

Competitor Analysis….• Kryolan:

• FB likes 176,926

• 23.4k Twitter followers

• 438 urls indexed

• Website SEO optimized

• Coloressence:• FB likes 884, no other

social media platform

• 10 urls indexed on the

search engine

• Not optimized

• Revlon:• FB likes 1,097,215

• 38.3k twitter followers

• Website not fully optimized

• Not indexed

• L’oreal:• FB likes 1,498,021

• 75.2k twitter followers

• 172 urls indexed

• Not optimized

• Maybelline:• FB likes 3,846,425

• 76.1k Twitter followers

• 201 urls indexed on the

search engine

• Website SEO optimized

• Lakme:• FB likes 2,769,658

• 198k insta and 52.9k

twitter followers

• 320 urls indexed

• Website optimized

Facebook Approach….Demographics

NOTE: Ideal time to share content on FB is 9pm-10pm and the days order of days Mon, Fri, Sun, Wed, Thur, Sat

& Tues.

Facebook Paid Advt….

Twitter Approach….Twitter game gone wrong, our followers (377) interests being everything else but Fashion.

Twitter campaign….

Thank you!