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Jenn Mathews SEOGoddess Facebook vs. Twitter Advertising

Facebook vs-twitter

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Page 1: Facebook vs-twitter

Jenn Mathews SEOGoddess

Facebook vs. Twitter Advertising

Page 2: Facebook vs-twitter

Who am I?

Twitter.com/SEOGoddess

Facebook.com/theSEOGoddess

SEOGoddess.me

Page 3: Facebook vs-twitter

Who do I work for?

In My Spare Time:

Primarily on:Full Time:

Organizing:

Page 4: Facebook vs-twitter

What Is UsedCars.com?

Page 5: Facebook vs-twitter

SEO drives the majority of the trafficSocial assists SEO

Why Social Media?

Page 6: Facebook vs-twitter

Advertising on Facebook and Twitter

Get to know the existing communityUnderstand the audienceGrow followingTest responses/reactions

Page 7: Facebook vs-twitter

Facebook Advertising

External URLFacebook Page (increase ‘Like’s)Applications (Page Add-ons, Games, etc)EventsSponsored Posts

Page 8: Facebook vs-twitter

Promoted Status Updates

Seasonal Advertisement

December

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January

Posted specific cars with pricing

Posted price specific pages

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January - cont

Page ‘Like’sTargeted: ◦Friends of people that ‘Like’ the page◦People in the U.S. only◦People over 28

Page 11: Facebook vs-twitter

The site?

Traffic from Social went up in January

Page 12: Facebook vs-twitter

Twitter Advertising

Promoted AccountPromoted TrendPromoted Tweets

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September

Promoted AccountTargeting:◦Competition

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October

Promoted AccountTargeting:◦Competition (more)◦Related Interests

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October

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Tweets in Profile

Trade in QuoteVehicles Priced Under

Page 17: Facebook vs-twitter

The Site?

Traffic from Social went up in October, but not in September

Page 18: Facebook vs-twitter

What did we learn?

Page 19: Facebook vs-twitter

Thank You!

Twitter.com/UsedCarsdotcom

Facebook.com/UsedCarsdotcom

UsedCars.com