Facebook page insights guide

A COMPLETE GUIDE FOR BEGINNERS

BY PREM SINGH

WWW.SOCIALMEDIAPREVIEW.COM

FACEBOOK PAGE

INSIGHTS

WHAT IS PAGE INSIGHT?

• Insights provide measurements on your

Page's performance and are available

after at least 30 people like your Page.

Find anonymzed demographic data

about your audience, and see how

people are discovering and

responding to your posts

WHAT IS NEW PAGE INSIGHT?

• The new Page Insights include improvements to the

way we organize and report metrics to make them

more simple, actionable and focused on people.

• Some insights for your Page have changed:

• Instead of People Talking About This, you'll see two

new insights: People Engaged (in the People tab),

which is the number of unique people who've

clicked, liked, commented on or shared your posts

in the past 28 days, and Other Page Activity (in the

Visits tab), which includes Page mentions, check-ins

and posts by other people on your Page.

WHAT IS NEW PAGE INSIGHT?

• Virility has been replaced with Engagement

rate, which is the percentage of people

who saw a post who liked, shared, clicked or

commented on it.

• Viral reach is now part of organic reach,

with reach broken down into paid and

organic reach.

HOW TO I SEE MY PAGE INSIGHT ?

• To see your Page Insights, click Insights at

the top of your Page. From here, you can

view metrics about your Page by clicking

the sections at the top (ex: Likes, Reach). To

export your insights, click Export in the top-

right corner.

• Keep in mind that insights are only available

after at least 30 people like your Page.

SEE YOUR PAGE INSIGHT

WELCOME ON NEW PAGE INSIGHT

OVERVIEW OF NEW INSIGHT

OVERVIEW

ADD PAGES TO WATCH FOR YOUR COMPETITOR INSIGHTS

PAGE INSIGHTS OF LIKES

TOTAL PAGE LIKES

NET LIKES

FROM WHERE LIKES CAME ?

REACH INSIGHTS

POST REACH

LIKES & SHARE & COMMENTS REACH

HIDE , REPORT & SPAM INSIGHT

TOTAL REACH ON PAGE

VISITS INSIGHTS

HOW MANY VISITS ON YOUR PAGE TAB , APPS ,ABOUT SECTION INFORMATION

POSTS ON YOUR PAGE BY OTHERS INSIGHT

FROM WHICH REFERENCE VISIT CAME ON YOUR PAGE

POSTS INSIGHT

DAY BY DAY POST REACH INSIGHT

POST TYPE REACH

PEOPLE INSIGHTS

DEMOGRAPHICS PEOPLE INSIGHTS

WHAT IS DEMOGRAPHIC INSIGHTS ?

• The percentage of people who like your Page for each age and gender bracket, based on the data people enter on their personal Timelines

• The countries and cities of the people who like your Page, based on their IP address when they use Facebook

• The language of the people who like your Page, based on their default language setting

• You can compare the age and gender data of the people who like your Page with the same data for everyone on Facebook by hovering over an age bracket.

MEANINGS

• Total page likes = overall page like

• Net Likes = likes – unlike

• Organic reach = Organic reach is the total

number of unique people who were shown

your post through unpaid distribution

• Paid reach = Paid reach is the total number

of unique people who were shown your post

as a result of ads.

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