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Who Are You?
Mike Schaffer
• Director of Social Media, iostudio
• Background in Sports/Restaurant/Entertainment PR
• PR and Social Media Blogger
• http://www.thebuzzbymikeschaffer.com
• http://www.thefatherhoodguide.com
• PR Pros on Twitter: Top 100, Top 30, #21 Most
Influential
• Published in PRWeek, PRBreakfastClub.com,
AllFacebook.com, SpinSucks.com
Twitter: @mikeschaffer
iostudio…
• Advertising agency with digital, branding and design teams
• Offices in Washington, DC & Nashville, TN (HQ)
• Agency in-house resources:
Brand campaign development Online advertising Website development Social media management Photography and video production Custom publications Public relations Media planning Contact/call center - (chats, comments, calls and
emails)
What Social Media Is and Is Not
Social media is active and mutually-beneficial engagement with relevant audiences through the use of content development, digital thought leadership and proactive/reactive one-on-one dialogues.
Social media isn't the savior to everything that ails a company. It's one part of an entire media mix and effective public relations/marketing campaign.
- Keith Trivitt, PRSA
Social media is a place for news, knowledge, sharing and connecting
Social media isn't a place to talk about what color underwear you're wearing.
- Veronica Brown, Gibraltar Associates
Social media is an answer.Social media isn't always the right answer.
- Niki Murray, Washington Nationals
What Social Media Is and Is Not
Social media is the biggest cocktail party you've ever been to.
Social media isn't anything you haven't already done, it's just happening somewhere else.
- Nathan Burgess, BlissPR
Social media is a great way to enhance your networking and business development by creating online relationships with people who begin to care about you, your business, and your life.
Social media isn't a quick answer to making money or doubling your bottom line.
- Gini Dietrich, Arment Dietrich
Social media is changing how we interact.Social media isn't changing why we interact.
- David Spinks, Zaarly
Starting With Some History
• April 13, 2004 – Facebook becomes an actual LLC
• September 26, 2006 – Facebook opens to everyone 13+
Why Measure?• Goals. Like any form of marketing, you
must set goals and gauge success against them.
• Justification. It’s a reality of our industry that “the bosses” still need to be convinced.
• Improvement. Analytics can improve strategy. What worked and what didn’t?
A Quote To Remember
It’s not about the numbers, it’s
about the story behind them.”
- Cory Hartlen, Radian6
Facebook Insights provides Facebook Page owners and Facebook Platform developers with metrics around their
content.
By understanding and analyzing trends within user growth and demographics,
consumption of content, and creation of content, Page owners and Platform developers are better equipped to
improve their business with Facebook. - Facebook.com
What are Facebook Insights?
Who Can See Insights and When?
• “Brand” Page Administrators, Application Owners and Domain Administrators
• Pages must have 30 followers
• Insight data can be exported in .csv/Excel format
• According to Facebook, Insights are updated daily, but for most pages, there is a 2-3 day lag time
Where Are Insights?
OLDNEW
Old Insights: Three Parts
Old Insights: Overview
Old Insights: Users
Old Insights: Interactions
New Insights: Big Changes
Mike Schaffer
Email: [email protected]
Twitter: @mikeschaffer
LinkedIn:
Website: iostudio.com
Personal site: www.thebuzzbymikeschaffer.com
Questions?
