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Emotional Marketing Tactics On Social Media, Content Marketing India, British Airways Case Study, Viral Video Marketing, Driving The New Age Social Media
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Emotions To Decisions Driving The New Age Social Media
Image source – Cyclone Strategies
Ankur Srivastav
Content Marketing
Brands have been putting white papers and blog posts on their websites for
years, but in a modern social media-based world, the concept of using online
content to market the brand has evolved significantly.
Nowadays, content marketing includes not just blog posts and webpages, but
also slide decks, videos, images, animations, infographics.
© Ankur Srivastav | 9.ankur@gmail.com
Knowing The Medium
Twitter is the top means of distributing content, with 82% of social
media marketers doing it that way.
LinkedIn beats Facebook into second place, with YouTube coming in
fourth.
Pinterest only made it into sixth place, falling behind Google+.
A binding story with the
right set of emotions The right time The right integration
with the brand /
product
What Makes Videos Viral? Effective Story Telling
© Ankur Srivastav | 9.ankur@gmail.com
Love story of a couple. Valentine’s Day Flight tickets to London
What Makes Videos Viral? Effective Story Telling – British Airways
© Ankur Srivastav | 9.ankur@gmail.com
Case Study – British Airways Go further to get closer
Prospective Customers
Brand Advocates
Wh
at d
oe
s i
t e
arn
?
© Ankur Srivastav | 9.ankur@gmail.com
Communication Analysis
Call-to-action YouTube url and
not lead
generation
specific
Communication Emotional,
Aspirational,
Connecting the
product Visual Ordinary couple,
Realistic,
Touching hearts.
© Ankur Srivastav | 9.ankur@gmail.com
Why Such Videos? Organic outreach on multiple platforms
Traditional Social World! New Age Social! Latest Sensation!
Content consumption!
Content oriented! Mobile!
© Ankur Srivastav | 9.ankur@gmail.com
Quick facts
WhatsApp has estimated 30-35 million purely mobile users in India that
will now be coupled with the more than 100 million users of Facebook, of
which an estimated 40% access social network on mobile devices. Mobile is the way forward and chat is now integral to smartphone usage,
analysts say. According to research firm Forrester, 69% of global information workers use
texting (SMS or a service such as Apple Inc.’s iMessage or WhatsApp) on a
smartphone for work.
© Ankur Srivastav | 9.ankur@gmail.com
How To Seed The Content
Upload
Share
Sponsored
Seed in
groups People share a lot of videos on chat
messengers
People consume a lot of
content on such sites and
share it
© Ankur Srivastav | 9.ankur@gmail.com
Video
What’s loved is shared!
Need more? Connect to me at 9.ankur@gmail.com
© Ankur Srivastav
www.ankursrivastav.in
If you do love this, do share it.
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