Elevating campus engagement and reputation through the power of crowdsourcing

Elevating Campus Engagement and Reputation Through the Power of CrowdsourcingEDUCAUSE 2016

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Speakers

Veronica SteeleDirector of Social Media & Program Marketing,

Concordia University Irvine@_veronicasteele

James PartingtonSolutions Consultant - Team Lead (North America),

Hootsuite@jpartington7

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What Is Crowdsourcing?

1. 2. 3.

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What Is Crowdsourcing?

“Crowdsourcing is the process of obtaining needed services, ideas, funding or content by soliciting contributions from a large group of people, especially an online community”

Wikipedia, 2016

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Fact 1: Not as new as you might think

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Fact 2: Crowdsourcing finds amazing content

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Fact 3: The Crowd Knows

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What Is Crowdsourcing?

“Crowdsourcing is the process of obtaining needed services, ideas, funding or content by soliciting contributions from a large group of people, especially an online community”

Wikipedia, 2016

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Engaging across the Student JourneyThe Applicant

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How to Engage: The ApplicantProactive Listening

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How to Engage: The ApplicantHighlight Campus Culture

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Engaging across the Student JourneyThe Student

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How to Engage: The StudentLeverage Campus Feedback

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How to Engage: The StudentUncover User Generated Content

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How to Engage: The StudentUncover User Generated Content

Give Credit

T&C’s

Moderate (!!)

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How to Engage: The StudentSecurity & Crisis Monitoring

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Engaging across the Student JourneyThe Alumni

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How to Engage: The AlumniMaintain Community

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How to Engage: The AlumniProvide Useful Information

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Now let’s see it in Practice….

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The Challenge

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Challenge Accepted: #AskWASC

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The WASC Campaign: #AskWASC

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The WASC Campaign: #AskWASC

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Gaining Executive Buy-In

Sure...social is important but you want me to make

an investment?!!

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Gaining Executive Buy-In

Questions?

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Veronica SteeleDirector of Social Media & Program Marketing@_veronicasteele

James PartingtonSolutions Consultant - Team Lead (North America)@jpartington7