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Elevating Campus Engagement and Reputation Through the Power of CrowdsourcingEDUCAUSE 2016
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Speakers
Veronica SteeleDirector of Social Media & Program Marketing,
Concordia University Irvine@_veronicasteele
James PartingtonSolutions Consultant - Team Lead (North America),
Hootsuite@jpartington7
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What Is Crowdsourcing?
1. 2. 3.
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What Is Crowdsourcing?
“Crowdsourcing is the process of obtaining needed services, ideas, funding or content by soliciting contributions from a large group of people, especially an online community”
Wikipedia, 2016
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Fact 1: Not as new as you might think
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Fact 2: Crowdsourcing finds amazing content
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Fact 3: The Crowd Knows
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What Is Crowdsourcing?
“Crowdsourcing is the process of obtaining needed services, ideas, funding or content by soliciting contributions from a large group of people, especially an online community”
Wikipedia, 2016
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Engaging across the Student JourneyThe Applicant
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How to Engage: The ApplicantProactive Listening
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How to Engage: The ApplicantHighlight Campus Culture
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Engaging across the Student JourneyThe Student
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How to Engage: The StudentLeverage Campus Feedback
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How to Engage: The StudentUncover User Generated Content
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How to Engage: The StudentUncover User Generated Content
Give Credit
T&C’s
Moderate (!!)
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How to Engage: The StudentSecurity & Crisis Monitoring
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Engaging across the Student JourneyThe Alumni
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How to Engage: The AlumniMaintain Community
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How to Engage: The AlumniProvide Useful Information
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Now let’s see it in Practice….
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The Challenge
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Challenge Accepted: #AskWASC
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The WASC Campaign: #AskWASC
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The WASC Campaign: #AskWASC
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Gaining Executive Buy-In
Sure...social is important but you want me to make
an investment?!!
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Gaining Executive Buy-In
Questions?
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Veronica SteeleDirector of Social Media & Program Marketing@_veronicasteele
James PartingtonSolutions Consultant - Team Lead (North America)@jpartington7
