Differentiating Your Social Platforms While Delivering Consistent Messages

Rev It UpDifferentiating your social platformswhile sending consistent messages

Ragan Digital Marketing ConferenceNov. 15, 2016

205/01/2023

FCA Digital Media team: consistentin goals since 2005 inception

Engaging education● Focus on Action;

not just awareness Behind-the-scenes

● Stories and accessnot seen elsewhere

Roadway to Today

305/01/2023

Embedded reporters: Meshes branding needs with audience interests

Roadway to Today

405/01/2023

Embedded reporters Core team of 4 covering 8 brands plus corporate Each person has brand beats In-house video expertise

Roadway to Today

505/01/2023

Six Core PlatformsObjects in the Mirror … blog

Differentiating Platforms

605/01/2023

Objects in the Mirror … blog Human tone for FCA Inform, Promote Soapbox for issues

& crisis Long-form stories

Differentiating Platforms

705/01/2023

Six Core PlatformsTwitter @FiatChrysler_NA

Differentiating Platforms

805/01/2023

Twitter @FiatChrysler_NA Reach a mass audience Inform & engage Amplify owners & brands

Differentiating Platforms

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Six Core PlatformsInstagram: @FiatChrysler_NA

Differentiating Platforms

1005/01/2023

Instagram: @FiatChrysler_NA Reach a younger audience Focus on images that evoke

emotion, inspire Hashtag-away

Differentiating Platforms

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Six Core PlatformsFacebook

Differentiating Platforms

1205/01/2023

Facebook Content: Inform & people want to share

Differentiating Platforms

10% Engagement Rate

1305/01/2023

Six Core PlatformsYouTube / Flickr

Strengths are not social networks; more for sharing access to video, images

Differentiating Platforms

1405/01/2023

Celebrating 75 Years of Jeep® BrandJuly 15: Toledo Assembly Plant builds concept vehicle on the line: Jeep® Wrangler 75th Salute

Test Drive: Jeep 75 Case Study

1505/01/2023

Celebrating 75 Years of Jeep® Brand

Test Drive: Jeep 75 Case Study

1605/01/2023

Celebrating 75 Years of Jeep® Brand The Tease

Test Drive: Jeep 75 Case Study

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Celebrating 75 Years of Jeep® Brand Making it Live

Test Drive: Jeep 75 Case Study

1805/01/2023

Celebrating 75 Years of Jeep® Brand Capturing the emotion

Test Drive: Jeep 75 Case Study

1905/01/2023

Celebrating 75 Years of Jeep® Brand The Full Story

Test Drive: Jeep 75 Case Study

2005/01/2023

Unveiling Chrysler Pacifica MinivanJan. 11: N. American International Auto Show

Test Drive: Chrysler Pacifica Launch

2105/01/2023

Unveiling Chrysler Pacifica MinivanJan. 11: N. American International Auto Show Insider’s Access

Test Drive: Chrysler Pacifica Launch

2205/01/2023

Unveiling Chrysler Pacifica Minivan Real-Time Social

Test Drive: Chrysler Pacifica Launch

2305/01/2023

Unveiling Chrysler Pacifica Minivan Full Story

Test Drive: Chrysler Pacifica Launch

2405/01/2023

Unveiling Chrysler Pacifica Minivan Digging Deeper

Test Drive: Chrysler Pacifica Launch

2605/01/2023

@MikeDriehorstEditorial Director-Online Media / FCA Digital Media

FCA US LLC

Questions?

Image via Lee Haywood/Flickr