Embed Size (px)
Citation preview
Rev It UpDifferentiating your social platformswhile sending consistent messages
Ragan Digital Marketing ConferenceNov. 15, 2016
205/01/2023
FCA Digital Media team: consistentin goals since 2005 inception
Engaging education● Focus on Action;
not just awareness Behind-the-scenes
● Stories and accessnot seen elsewhere
Roadway to Today
305/01/2023
Embedded reporters: Meshes branding needs with audience interests
Roadway to Today
405/01/2023
Embedded reporters Core team of 4 covering 8 brands plus corporate Each person has brand beats In-house video expertise
Roadway to Today
505/01/2023
Six Core PlatformsObjects in the Mirror … blog
Differentiating Platforms
605/01/2023
Objects in the Mirror … blog Human tone for FCA Inform, Promote Soapbox for issues
& crisis Long-form stories
Differentiating Platforms
705/01/2023
Six Core PlatformsTwitter @FiatChrysler_NA
Differentiating Platforms
805/01/2023
Twitter @FiatChrysler_NA Reach a mass audience Inform & engage Amplify owners & brands
Differentiating Platforms
905/01/2023
Six Core PlatformsInstagram: @FiatChrysler_NA
Differentiating Platforms
1005/01/2023
Instagram: @FiatChrysler_NA Reach a younger audience Focus on images that evoke
emotion, inspire Hashtag-away
Differentiating Platforms
1105/01/2023
Six Core PlatformsFacebook
Differentiating Platforms
1205/01/2023
Facebook Content: Inform & people want to share
Differentiating Platforms
10% Engagement Rate
1305/01/2023
Six Core PlatformsYouTube / Flickr
Strengths are not social networks; more for sharing access to video, images
Differentiating Platforms
1405/01/2023
Celebrating 75 Years of Jeep® BrandJuly 15: Toledo Assembly Plant builds concept vehicle on the line: Jeep® Wrangler 75th Salute
Test Drive: Jeep 75 Case Study
1505/01/2023
Celebrating 75 Years of Jeep® Brand
Test Drive: Jeep 75 Case Study
1605/01/2023
Celebrating 75 Years of Jeep® Brand The Tease
Test Drive: Jeep 75 Case Study
1705/01/2023
Celebrating 75 Years of Jeep® Brand Making it Live
Test Drive: Jeep 75 Case Study
1805/01/2023
Celebrating 75 Years of Jeep® Brand Capturing the emotion
Test Drive: Jeep 75 Case Study
1905/01/2023
Celebrating 75 Years of Jeep® Brand The Full Story
Test Drive: Jeep 75 Case Study
2005/01/2023
Unveiling Chrysler Pacifica MinivanJan. 11: N. American International Auto Show
Test Drive: Chrysler Pacifica Launch
2105/01/2023
Unveiling Chrysler Pacifica MinivanJan. 11: N. American International Auto Show Insider’s Access
Test Drive: Chrysler Pacifica Launch
2205/01/2023
Unveiling Chrysler Pacifica Minivan Real-Time Social
Test Drive: Chrysler Pacifica Launch
2305/01/2023
Unveiling Chrysler Pacifica Minivan Full Story
Test Drive: Chrysler Pacifica Launch
2405/01/2023
Unveiling Chrysler Pacifica Minivan Digging Deeper
Test Drive: Chrysler Pacifica Launch
2605/01/2023
@MikeDriehorstEditorial Director-Online Media / FCA Digital Media
FCA US LLC
Questions?
Image via Lee Haywood/Flickr
