5 ways social media is changing business

5 Ways Social Media is Changing BusinessBy Lace Llanora

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Lace LlanoraCo-Founder and Managing Director

t: @lacellanora

HELLO!

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Companies have gone from seeing social media as a danger to be avoided to training employees to be social media brand ambassadors.

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Source: http://www.forbes.com/sites/jeannemeister/2014/03/26/social-media-moving-from-danger-to-brand-building-opportunity /

Businesses will strive to reconcile their existing culture with marketing strategies.

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Collaboration, crowdsourcing, and sharing economy is disrupting traditional business models.

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Social media is making it easier for people to deal directly with other people.

Businesses as Content Creators and Paid Media Starts To Dominate The Web.

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Source: https://www.youtube.com/watch?v=AAzwGEdHNhQ

Consumers expect quick response via social media42% expect a response within 60 minutes.

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Action points

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1. Train employees how to use social media inside and outside of your organization.

Action points

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2. Use social media to showcase your company culture.

Action points

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3. Adapt a more collaborative mindset and use social media to find opportunities to get involved.

Action points

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4. Become more useful in the newsfeed.

Action points

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5. Help where customers are and learn when and how to respond.

Thank You!

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