Yellow Jigsaw: Running an effective social media campaign

Running an effective social media campaign

Kirsty Day and Grace Dyke@yellowjigsawhello@yellowjigsaw.co.uk 07859177499

85 champions The #Imnotjohn campaign has

inspired me to go for the career I’ve

always dreamed of

Reached 500,000 people

15 #imnotjohn

Top tips: before you go social

• Map out your aims, content and target market before deciding on your social media channels

• Set targets so that you can measure progress

• Research key influencers: their networks are key!

• Identify different ways you can engage with, involve and empower supporters: selfies, blogs, Thunderclaps

• What activity will you be carrying out offline?

• Persistence is key!

Top tips: making the most of social media

• Measurement:

- Twitter analytics- Facebook Insights- Eventbrite statistics

• Learn from lessons

Top tips: measuring the impact of social media

Small Business & Entrepreneurship