How to manage Entrepreneurial Spirit

How to manage entrepreneurial spirit

Good afternoon. My name is Bart.

This is my daughter Merel (I have 3 kids).

I’m passionate about coffee.

I’m passionate

I live and work in Ghent.

You can find me on Twitter: @netlash

Entrepreneurial spirit Trends Vlerick Business Academy

Are you a game changer?

11/10/2014

This is chapter title

‣ digital agency

‣ 55 people

‣ est. 2006

‣ multi-disciplinary

‣ young, fast-moving sector

‣ young, fast-moving company

‣ young, fast-moving people... (28.7 year avg)

Wijs

‣ strategists

‣ information architects

‣ designers

‣ developers

‣ marketeers

!

‣ T-profiles!

Multi-disciplinary

‣ balance path to structure with entrepreneurship

‣ align drive for innovation with business goals

‣ don’t lose feeling with fast moving market

‣ keep fast moving people interested

Challenge

„Just enough”

First... Create & sustain the right culture.

1. Flat organization & Self-steering

‣ teams with P&L

‣ responsibilities, not tasks

‣ roles, not functions

‣ output, not input

‣ decision power at the right level…

!

In order to stay able to move fast.

1. Flat organization & Self-steering

2. Focus on cocreation & communication

‣ multi-disciplinary teams

‣ on our way to cross-disciplinary teams (anti-disciplinary?)

‣ formal & informal communication

‣ digital tools

‣ environment aimed at ‘chance encounters’

2. Focus on cocreation & communication

First we shape the environment. Then the environment shapes us.

‣ activity-based workspace

‣ shaped by movements, not position

‣ think of it in terms of ‚city development’

‣ provoke ‘chance encounters’

Environment

3. Culture of transparency & sharing

‣ share knowledge, internal & external

‣ an eye on the numbers

‣ allow personal branding

‣ design shareable experiences

‣ encourage to share

3. Culture of transparency & sharing

Core value:

open source We share our knowledge.

‣ open source code (Fork CMS, Chopstick)

‣ blog, twitter, whitepapers

‣ Online Trendreport

‣ presentations

‣ attend & organize industry events

‣ guest lectures at schools

‣ internships

‣ helping with school works

‣ sponsoring

Open source

Add value to our ecosystem.

Pay it forward.

‣ share ‘company life’ through Twitter & Facebook

‣ put employees in the picture

‣ encourage employees to share (allow!)

‣ design experiences to be shareable

Like & Share!

Design experiences to be shareable

Design experiences to be shareable

Design experiences to be shareable

Design experiences to be shareable

Design experiences to be shareable

Encourage to share

A quiet revolution.

4. Continuous innovation

‣ 75% + 10%

‣ 5% : innovation time

‣ 10% : internal projects

(one pager, sanctioned by MT, business goals)

!

5% time

‣ ‚new tech’

‣ after hours

‣ cross-company

‣ tinkerers & thinkers

Innovation workshops

Hackathon.

‣ 48 hours of freedom

‣ MT leaves („hands over the keys”)

‣ what, where, when, with who…

!

Hackathon

2 rules/boundaries

‣ it has to contribute to the company, and you have to be able to explain how

‣ after 48 hours, you *have* to deliver something tangible

!

Hackathon

‣ bottom up steering

‣ suggestion about theme (Internet of Things)

‣ facilitation of theme

‣ ‚scoring’

!

Hackathon

‣ 20+ projects

‣ OTTO

‣ Martha The Chicken

‣ The Pooltable

!

Hackathon

‣ encourage entrepreneurship (press, sector, coaching)

‣ allow entrepreneurship

‣ problem…

!

Entrepreneurship

28,7

3

80%

A-B-C model

‣ A-fase

‣ idea to businessplan

‣ help, but challenge

‣ own time!

‣ Dragon’s Den pitch

3. A-B-C model

‣ B-fase

‣ 1-2 days a week

‣ 3-6 months

‣ some resources

‣ MVP service/product/clients

‣ evaluation

!

3. A-B-C model

‣ C-fase

‣ spin-out

‣ own company: funding, logistics, recruitment

‣ shared shareholdership

!

!

3. A-B-C model

57

Part of Heaven Can Wait ecosystem.

Remember.

What you should remember:

‣ just enough

‣ culture of sharing & cocreation

‣ facilitate, don’t control (bottom-up)

!

Entrepreneurial spirit

Questions?Questions?

bart@wijs.be

Wijs bvba

Voorhavenlaan 31/3 9000 GENT

09 335 22 8009 330 09 83

http://wijs.beinfo@wijs.be

BE 0473.071.275