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Florida Direct Marketing Association - October 2009
Citation preview
Jessica KizorekHuizenga School of Business
ONLINE VIDEOConveying Your Entrepreneurial Spirit
For Increased Profitability
Thursday, May 13, 2010
People don’t buy WHAT you do.They buy WHY you do it.
Converting People Into:
Buyers&
Supporters
Why?
Increases Engagement TimeWhy #1
Deepens Emotional ConnectionWhy #2
Builds Trust & CredibilityWhy #3
Why #4
People Are Asking For It
Online Video Consumption
Skyrocketing
Over 72% of Internet users view online video monthly
(More active participants than blogging or social media)
Over 187 billion videos were streamed in 2009
This represents an increase of 22% from one year before
2010?
(Trendstream & Lightspeed Research)
“Video on Websites Increases Sales by 72%
According to Google and MSN”
(MSN & DoubleClick)
Case Studies
Increased Engagement Time
22%
Increased Conversion
400%
"Our e-commerce website clients that have incorporated online video
onto their product pages have seen a 2X-3X increase in purchases."
- Mike S. - Top 20 National Advertising Agency
GREAT Places to Use Cost Effective Video
Event CoverageTestimonialsVideo Emails
InvitationsInstructional Videos
Reviews“How To”
Video Blogs & Commentaries
TERRIBLEPlaces to Use Cost Effective Video
Product DemonstrationCorporate Branding
Now you know. What are you going to do about it?
Increases Sales by 72%Increases Engagement Time 22%
Increases Conversion Rates 400%
2x-3x Increase in Purchases
Online Video
Increases ExposureBuilds Community