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Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
We make technology work for people.
@umatters
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Hello. Nice to meet you.
Terry Costantino Principal Usability Matters
Adie Margineanu User Experience Designer Usability Matters
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Agenda The UX Process (5 min)
Project Model Canvas (10 min + 30 min + 5 min)
User Journey Map (10 min + 30 min + 5 min)
Launching into Design (15 min)
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
User experience encompasses all aspects of the end-user's interaction with the company, its services, and its products. Nielsen Norman Group http://www.nngroup.com/articles/definition-user-experience/
S E C T I O N 1 W H A T I S U X ?
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
How do you create a great user experience?
S E C T I O N 1 W H A T I S U X ?
Development
Research
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
What, why, and for whom? S E C T I O N 1 W H A T I S U X ?
Development
Research
Technical Considerations
Content Strategy
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Introducing the project model canvas
S E C T I O N 2 P R O J E C T M O D E L
Adapted from http://www.businessmodelgeneration.com/canvas/bmc
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
S E C T I O N 2 P R O J E C T M O D E L
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Help Canadians reduce their risk of heart disease and stroke.
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Redesign the risk assessment tool to:
• Make it work well on devices of all sizes (responsive)
• Add functionality that keeps visitors engaged over time, such as goal setting and tracking
• Upgrade infrastructure to support future integration with other eTools
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Internal HSF participants: • Project sponsor • Project owner • Project manager • Content specialist • Wider HSF stakeholders
External vendor participants: • UX designer • Graphic designer • Front-end developer • Back-end developers • Others, as needed
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
80% of Canadian adults with more than 1 risk factor (~6 million Canadians aged 45-64) Current Risk Assessment users: • 2/3 of users are females • Mean age close to 50 (middle-aged) • Over half are college or university graduates
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
S E C T I O N 2 P R O J E C T M O D E L
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
S E C T I O N 2 P R O J E C T M O D E L
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Devices: • Small (smart phone) • Medium (tablet) • Large (desktop)
Touchpoints: • Marketing campaigns • HSF website • Risk Assessment tool • Customer service reps
Systems: • Current Risk Assessment • Current HSF Website • Other eTools
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Fixed budget and timeline:
• Internal resources time capped
• External vendor costs capped
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
S E C T I O N 2 P R O J E C T M O D E L
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Other projects: • Upcoming “Heart Month” campaign
Fixed timeline: • More to do than time will allow, need to prioritize
Establishing a shared process: • Helping people from different organizations become one team
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Output: • Personas
Inputs: • Target audience • Current RA users
Activities: • Persona workshop • Prototype testing
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Activity – 30 minutes
Brainstorm the “Users” portion of the project model canvas.
1. Each team member quietly write 10 things they know about the potential users of the proposed product (one idea per stickie)
2. As a group, cluster the stickies so you can see overlaps and distinctions.
3. See if one or more types of users emerge.
4. Add different colour stickies, or a warning symbol, to identify unknowns or gaps in your knowledge of your users.
S E C T I O N 2 P R O J E C T M O D E L
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Activity – Facilitators
Look for these folks around the room if you need any feedback or help.
S E C T I O N 2 P R O J E C T M O D E L
Steven LeMay User Experience Designer Usability Matters
Sarah English Principal Usability Matters
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Aha moments? S E C T I O N 2 P R O J E C T M O D E L
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Great UX is not about technology, it’s about people.
Introducing the user journey map.
S E C T I O N 3 J O U R N E Y M A P
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
What is a Journey Map? S E C T I O N 3 J O U R N E Y M A P
A visual map of the steps, stages and touchpoints a person goes through while interacting with your brand, product or service…
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
When should I use it? S E C T I O N 3 J O U R N E Y M A P
When you need to explore and understand the user’s current or future experience in a holistic way.
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Meet Samir. A retired 68 year old former smoker with high cholesterol. He is contemplating changing his lifestyle to reduce his risk of heart disease. Samir is fairly traditional and wants to maintain a sense of control in his life. He trusts his doctor’s advice and keeps asking his wife to cook more fruits and vegetables at home where he eats most meals.
S E C T I O N 3 J O U R N E Y M A P
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
http://www.donovanjames.com/wp-content/uploads/2013/02/Customer-Journey_V6-01-James-Donovans-conflicted-copy-2013-02-24-1024x669.jpg
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Activity – 30 minutes
Draft a user journey map.
1. Choose one target user and one goal
2. Use stickies to map out the user journey to achieving that goal
3. Use stickies (colour-coded, if possible) to identify what the user is thinking, feeling, and doing at each point in the journey
4. Identify unknowns in a different colour marker or stickie.
S E C T I O N 3 J O U R N E Y M A P
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Aha moments? S E C T I O N 3 J O U R N E Y M A P
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
S E C T I O N 4 W H A T ’ S N E X T
Image Credit: https://www.flickr.com/photos/photos_by_tammy/219627928/in/photostream/
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Creating a great UX
Development
Research
S E C T I O N 4 W H A T ’ S N E X T
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Development
Research How will the UX unfold?
Content Creation
S E C T I O N 4 W H A T ’ S N E X T
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Generating and evaluating
Development
Research
S E C T I O N 4 W H A T ’ S N E X T
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Design considerations:
What devices / sizes are you designing for?
What level of accessibility is appropriate for your product?
How will information be collected, used, stored and protected?
What design tools will work best within your team?
S E C T I O N 4 W H A T ’ S N E X T
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Roles and responsibilities Project Manager
Content Specialist(s)
UX or Interaction Designer(s)
Graphic Designer(s)
Developer(s)
Design Researcher(s)
S E C T I O N 4 W H A T ’ S N E X T
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Working together Trello
Basecamp
Mural.ly
Google Drive
S E C T I O N 4 W H A T ’ S N E X T
Usability Matters Inc. info@usabilitymatters.com 416 598 7770 @umatters #HHdesign
Hacking Health Design Jam Usability Matters March 30th 2015
Resources Design the Box and other collaborative techniques http://www.gamestorming.com/
Accessibility http://www.w3.org/WAI/WCAG20/quickref/
IDEO HCD Toolkit http://www.designkit.org/resources/1/
Convivial Toolbox: Generative Research for the Front End of Design by Elizabeth Sanders & Pieter Jan Stappershttp://www.amazon.ca/dp/9063692846
Design Thinking for Entrepreneurs and Small Businesses: Putting the power of design to work by Beverly Rudkin Ingle http://www.amazon.ca/dp/1430261811
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