Growth Hacking meets UX - Introductory Presentation at our Growth Hacking Indonesia Event

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    27-Jul-2015

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1. @Growthhackasia (Growth Hacking Asia) In collaboration with Growth Hacking Indonesia 3rd March 2015 Brought to you by: 2. @Growthhackasia (Growth Hacking Asia) Flipping the success rate of Asian startups from 1/10 to 9/10 3. @Growthhackasia (Growth Hacking Asia) Growth Hacking Services Growth Labs Growth Hacking Trainings GH Academy On-demand advice from leading growth hackers over the phoneThe Growth Hub Monthly events for inspiration and experience and knowledge exchangeGH Events 4. @Growthhackasia (Growth Hacking Asia) 7:00pm 7.30pm Growth Hacking meets UX 7.30pm 8.15pm Guest Speaker: Ketut Sulistyawati, Founder at Somia Customer Experience 8.15pm 9.30pm Workshop: Conduct a UX audit for your own startup 9.30pm End of the event Agenda 5. @Growthhackasia (Growth Hacking Asia) GROWTH HACKING? 6. @Growthhackasia (Growth Hacking Asia) 7. @Growthhackasia (Growth Hacking Asia) THERE ARE NO SILVER BULLETS! 8. @Growthhackasia (Growth Hacking Asia) SO WHAT IS IT? 9. @Growthhackasia (Growth Hacking Asia) Its about Building a Growth Engine Its not about TACTICS Its about PROCESSES Growth = Sum (1 + 2 + 3 + ) 10. @Growthhackasia (Growth Hacking Asia)@Growthhackasia (Growth Hacking Asia) The Growth Hacking Funnel Optimize Optimize Optimize Optimize Optimize RESULT: GROWTH ENGINE 11. @Growthhackasia (Growth Hacking Asia)@Growthhackasia (Growth Hacking Asia) Importance of Optimizing each Stage 12. @Growthhackasia (Growth Hacking Asia) Importance of Optimizing each Stage 13. @Growthhackasia (Growth Hacking Asia) Viddy is a social video application that enables its users to capture, edit, and share videos, photos, and collages with friends. Otherwise you Might End up Like Viddy 14. @Growthhackasia (Growth Hacking Asia) Otherwise you Might End up Like Viddy 15. @Growthhackasia (Growth Hacking Asia) Acquiring Users Isnt Enough Activate Them Optimize Optimize Optimize Optimize Optimize 16. @Growthhackasia (Growth Hacking Asia) USER ACTIVATION THROUGH UX 17. @Growthhackasia (Growth Hacking Asia) What is User Activation? Activation is the act of getting them (= users) to take an action in your product that you are guiding them toward. (Neil Patel) 18. @Growthhackasia (Growth Hacking Asia) Sign Ups are Not Enough! 19. @Growthhackasia (Growth Hacking Asia) Conversion Rate Optimization Customer Flow Step 1: Look at your Data (The HOW) (Bingo Card Creator) 20. @Growthhackasia (Growth Hacking Asia) Conversion Rate Optimization Customer Flow Dashboard 21. @Growthhackasia (Growth Hacking Asia) Conversion Rate Optimization Customer Flow Create List 22. @Growthhackasia (Growth Hacking Asia) Conversion Rate Optimization Customer Flow Customize 23. @Growthhackasia (Growth Hacking Asia) Conversion Rate Optimization Customer Flow Schedule Print & Download 24. @Growthhackasia (Growth Hacking Asia) Conversion Rate Optimization Customer Flow Step 1: Look at your Data (The HOW) 25. @Growthhackasia (Growth Hacking Asia) Talk to people Watch people Use tools (Qualaroo) Conversion Rate Optimization Customer Flow Step 2: The WHY 26. @Growthhackasia (Growth Hacking Asia) How to Improve Activation? Design A/B Tests Test techniques like: Explainer Videos Live Chat Gamification Lifecycle Emails Onboarding Flow 27. @Growthhackasia (Growth Hacking Asia) How to Improve Activation? Explainer Videos 28. @Growthhackasia (Growth Hacking Asia) How to Improve Activation? Live Chat 29. @Growthhackasia (Growth Hacking Asia) How to Improve Activation? Gamification 30. @Growthhackasia (Growth Hacking Asia) How to Improve Activation? Lifecycle Emails 31. @Growthhackasia (Growth Hacking Asia) How to Improve Activation? Onboarding Flow 32. @Growthhackasia (Growth Hacking Asia) USER ONBOARDING 33. @Growthhackasia (Growth Hacking Asia) What is User Onboarding? User onboarding is about getting people to shoot fireballs as quickly as possible, not getting them the flower. (Samuel Hulick) 34. @Growthhackasia (Growth Hacking Asia) EXAMPLE: HOW TWITTER ONBOARDS NEW USERS 35. @Growthhackasia (Growth Hacking Asia) Twitter Onboarding Step 1 36. @Growthhackasia (Growth Hacking Asia) Twitter Onboarding Step 2 37. @Growthhackasia (Growth Hacking Asia) Twitter Onboarding Step 3 38. @Growthhackasia (Growth Hacking Asia) Twitter Onboarding Step 4 39. @Growthhackasia (Growth Hacking Asia) Twitter Onboarding Step 5 40. @Growthhackasia (Growth Hacking Asia) Twitter Onboarding Step 6 41. @Growthhackasia (Growth Hacking Asia) Twitter Onboarding Step 7 42. @Growthhackasia (Growth Hacking Asia) Twitter Onboarding Step 8 43. @Growthhackasia (Growth Hacking Asia) APPROACHES TO USER ONBOARDING 44. @Growthhackasia (Growth Hacking Asia) Joyriding Approach 45. @Growthhackasia (Growth Hacking Asia) Do Something Approach 46. @Growthhackasia (Growth Hacking Asia) Setup Approach 47. @Growthhackasia (Growth Hacking Asia) Everything At Once Approach 48. @Growthhackasia (Growth Hacking Asia) Continued Onboarding 49. @Growthhackasia (Growth Hacking Asia) Visit Us: http://growthhackingasia.com Say Hello: anna@growthhackingasia.com