DMA—Channel Branding and Building Executive 2016

DMA | Donna Michelle AndersonChannel and Content

Programming & Development Executive

Santa Monica, CA

planetdma.com

@planetdma

linkedin.com/in/planetdma—read my posts and recs!

channels

“OTT” content success requires constant growth.

shows

streamssubscribers

engagementstars

views

@planetdma

consistency

It’s a challenge to maintain your brand’s quality

rate of growth

audience

team spirit

with that much content.

@planetdma

That’s where come in.I

@planetdma

I launch and scale

successful media and technology

brand experiences.

@planetdma

I’m a record-setting former

TV showrunner and network executive for

CBS, Bravo, BET, Travel Channel, TLC, A&E....

Highest ratings in network history Highest ratings in franchise history

Cable’s #1 original sitcom

Most industry awards & nominations

in network history

@planetdma

I’m also a twice-patented tech entrepreneur

and a launch consultant and trainer

for digital media companies

and startups.

@planetdma

I’m uniquely credentialed in and

passionate about the convergence of

digital + media. And diversity!

Some 2015-16 Presentations + Panels

@planetdma

And I customize Lean UX to

brand, launch, accelerate and scale

media and technology

companies and content.

My books are taught in media

programs nationwide!

@planetdma

BRANDING

I help define, refine or reaffirm

the company’s or content’s:

• Mission

• Values

• Target Audience

• Content Mandate

• Talent Mandate

• Digital Presence

@planetdma

WORKFLOWS

I help define, optimize or scale the

company’s processes and systems:• Content Workflows

• Communication Workflows

• Interdepartmental Workflows

@planetdma

INFRASTRUCTURE

I help build, audit or scale the

company’s teams and tools:

• staff structure

• documentation

• tech solutions

@planetdma

2015-16

1. I rebranded and relaunched a Ukrainian TV network;

2. I trained a Russian TV network in the US

development model; then

3. I branded, structured and pre-launched a new

global First Peoples digital channel for an MCN in

the UK and the USA.

@planetdma

I’m here to brand, launch, accelerate and scale digital content experiences with YOU!

2016—

@planetdma

DMA | Donna Michelle AndersonChannel and Content

Programming & Development Executive

Santa Monica, CA

planetdma.com

@planetdma

linkedin.com/in/planetdma—read my posts and recs!