Business Planning for Startups: Examining the Business and Marketing Requirements - Bruce May, Axix...

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The structures and processes required to run an organization built through the application of core strategies in alignment with a founding vision for the organization.

A Business System:

Addresses a holistic set of items organized within a structural system or set of systems. These items represent critical needs that every organization must address in order to be successful.

A Mature Business System:

Gives you the right questions to ask.

A Systems Approach:

It is up to you to provide good answers.

The publication containing the Baldrige Criteria is probably the single most influential document in the modern history of American business.

Gordon BlackFormer Chairman and CEOHarris/Black International Ltd.

http://www.nist.gov/baldrige/

Westinghouse Electric Corporation (1988)Motorola (1988)Federal Express Corporation (1990)IBM Rochester (1990)Cadillac Motor Car Company (1990)The Ritz-Carlton Hotel Company (1992)Texas Instruments Incorporated Defense Systems (1992)Verizon Information Services (1994)AT&T Consumer Communications Services (1994)Xerox Corporation, Business Products & Systems 1989); (1997)3M Dental Products Division (1997)Boeing Airlift and Tanker Programs (1998)Boeing Aerospace Support (2003)Caterpillar Financial Services Corporation -- U.S.(2003)DynMcDermott Petroleum Operations Company (2005)U.S. Army Armament Research, Development and Engineering

Center (ARDEC) (2007)Honeywell Federal Manufacturing & Technologies, LLC   (2009)Lockheed Martin Missiles & Fire Control (2012)PricewaterhouseCoopers Public Sector Practice   (2014)

National Baldrige Award Recipients

Delivery of ever-improving value to customers and stakeholders

Improvement of overall organizational effectiveness and capabilities

Performance Excellence an integrated approach to organizational performance management that results in:

SOURCE: www.baldrige.nist.gov/PDF_files/Your _Guide_to_Performance_Excellence.pdf

Provide a holistic system structure

Ensure that critical items and issues are addressed in a meaningful way

Provide a path for growing a startup into a mature organization

Performance Criteria

SOURCE: The Bizpperity Business System Guidebook

Baldrige “Burger”SOURCE: ww.NIST.gov/Baldrige

The Eight Systems and The Four Focal AreasSurrounded by Environment (OP) and Results

Business System

Product Focus

Customer ServiceFocus

FinancialSystem

LeadershipSystem

Communica-tion

System

MarketingSystem

SalesSystem

StrategicFocus

CustomerFocus

WorkforceSystem

OperationsSystem

KnowledgeSystem

Business System

Moving From Strategy to Outcomes

Cust

omer

s

Mission

ValuesVision

Cust

omer

s

Mission

Values

Vision

Goals

Action Plans

Desired Results

Cust

omer

s

Outputs

Products

Services

Goals

Action Plans

Mission

Values

Vision

Desired Results

Requirements

Resources Work Units

Processes

Increase Customer Base

Improve Market Share

Grow Revenues

Goals

Process Metrics

Impressions Click-throughs Likes

Eyeballs Households Viewing Time

Page Views Form

Completions

Cust

omer

s

Outputs

Products

Services

Goals

Action Plans

Mission

Values

Vision

Desired Results

Requirements

Resources Work Units

Process Metrics

Output Metrics

Processes

Process Metrics

Output Metrics

Impressions Click-throughs Likes

Eyeballs Households Viewing Time

Page Views Form

Completions

Process Metrics

Output Metrics

Impressions Click-throughs Likes

Eyeballs Households Viewing Time

Page Views Form

Completions

Captured Leads Marketing Qualified Leads Sales Qualified Leads

Closed Deals New Customers

Cust

omer

s

Products

Services

Action Plans

Desired Results

Requirements

Resources Work Units

Process Metrics

Output Metrics

Processes

Out-comes

Outputs

Goals

Increase Customer Base

Improve Market Share

Grow Revenues

Seeing the System Structure in Your

Organization

Cust

omer

s

Out-comes

Outputs

Products

Services

Goals

Action Plans

Mission

Values

Vision

Desired Results

Requirements

Resources

Processes

LeadershipSystem

Work Units

Cust

omer

s

Out-comes

Outputs

Products

Services

Goals

Action Plans

Mission

Values

Vision

Desired Results

Requirements

Resources

Processes

WorkSystems

Work Units

Cust

omer

s

LeadershipSystem Out-

comes

Outputs

Products

Services

Goals

Action Plans

Mission

Values

Purpose

Desired Results

Requirements

Resources

Processes

WorkSystems

Work Units

The Ultimate Management Requirements

Clear thinking grounded in real world facts. Innovative approaches to developing action

plans designed to fulfill specific strategies. Disciplined implementation of these plans. Careful selection of appropriate measurements

of anticipated outcomes. Methodical collection of measurement data. Insightful analysis of the results.

Ultimate Management Requirements

Product Research

Testing/Development

Dream Stage

Early Stage Mid Stage Late Stage

Beta Customers

Strategic Partners/Vendors

Marketing Plan Basic Tools Marketing System

Sales

Scaled Growth

From Startup to Mature Organization

Improved strategic and management decisionsImproved workflowEnhanced individual and organizational

performanceHigher levels of workforce and customer

engagementGreater organizational successImproved long term sustainability

A Mature Business System will result in:

More creative product development better aligned with market needs and direction

Higher levels of harmony in processes and outcomes

Better risk managementImproved market analysisEnhanced stakeholder relationships

A Mature Business System will result in:

Free On Request!

bruce@axixgroup.com

Business System

Business System