Acumen Sports Franchise

Introducing

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ácumen sportswww.AcumenSports.com

At ácumen weBUILD MENTAL

TOUGHNESS & Help

CREATE WINNERS!

A High-Performance Training Center focused on visual,

physical & mental training

Integrated training & coaching approach involving senses, emotions, mind and body

What is ácumen?

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16% of people over the age of 15 years

participate in organized sports

US data4

High Performance Athlete• Have the “right”

Body type• Be good at the

sport– Good coach– Practice– Dedication

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High Performance Requires MORE

• Clear personal goals• Control over

emotions• Super

developed cognitive abilities

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The ácumen High Performance training

method supports athletes & coaches by providing them with the MISSING

LINK required to be winners!

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Coaching is mostly focused on getting good at the SKILLS

required in the sport

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Coaching alone is not sufficient to make a high performance athlete…more is

required10

At ácumen Sports weBUILD MENTAL

TOUGHNESS & Help

CREATE WINNERS!

The science behind ácumen Sports

Excellence“We are what we repeatedly do. Excellence then, is not an act, but a habit.”

—Aristotle

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“Ten thousand hours of practice is required to achieve the level of mastery associated with being a world class-expert-in anything”

– Daniel Levintin, Neurologist

“Everything having to do with HUMAN TRAINING has to

be reexamined in light of neuroplasticity”

—Psychiatrist, Author, Best-Seller, “The Brain that Changes itself”

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Science of NeuroplasticityThe brain has the ability to

restructure itself after training or practice

Neurons: The hundreds of billions of brain cells that process information. One neuron is connected to as many as 10,000 neurons through shared events and experiences. 18

Senses

The information source from the world outside

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Primary focus on VISUAL Sense since 80% of the

information to the brain comes from the eyes

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Reaction timePeriphery visionEye MovementSpatial relationship

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From the senses, information needs to get to the brain

in a fast and efficient manner

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Systems in the Brain

Efficient and Connected

Sensory-Motor

Visual

Social-Emotional

Auditory

Attention-Focus

The brain requires high QUALITY and

QUANTITY of information from

the senses in order to make

EFFECTIVE decisions quickly

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Make communication faster & more efficient Eyes

Brain

Body

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More information

Faster decisions

Quicker reaction

Physical & Cognitive skills

Mental Skills

Visual Skills Emotional Skills

Mental Toughness

The ácumen Sports Method

Training philosophyTOUGH MIND makes efficient and effective

decisionsStrengthen the SENSES

Fortify COGNITIVE Foundation

Control over EMOTIONS

Treat BODY with respect

Self DISCIPLINE

Develop Good HABITS

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THE BUSINESS

Mr. Fernando Fossati, Founder

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Professional Rugby player who has been

perfecting the business since 2007

ácumen Center

1.Facility

2. Target Customer

3. Programs

4. Employees

5. Financial

6. Franchise Benefits

7. Key drivers & Success factors

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ácumen Center

1.Facility

2. Target Customer

3. Programs

4. Employees5. Financial

6. Franchise Benefits

7. Key drivers & Success

factors

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ácumen Sports Facility• 250-300 sq. meter. facility

• Convenient for customers-could be near a sports club

• Multiple rooms for conducting different programs

• Open 6-7 days/week [10-12 hours per day]

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ácumen Center

1.Facility

2. Target Customer

3. Programs

4. Employees

5. Materials

6. Financial

7. Franchise Benefits

8. Key drivers & Success factors

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• Elite athletes• Athletes with the pure desire to be good

at the sport• Emerging Players (school)• Anyone with the desire to WIN or to Excel• Fitness buffs• Clubs and teams• Business teams

ácumen customers

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• A concentrated marketing and sales activity is required to educate and sell to potential customers

• Outbound sales effort to schools, clubs, teams and businesses is required

ácumen customers

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ácumen Center

1.Facility

2. Target Customer

3. Programs

4. Employees

5. Financial

6. Franchise Benefits

7. Key drivers & Success factors

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Services Offered High Performance Training

(one-on-one & Group)

Sports Academy Super Camp

Mind-Body-Emotion Activities (Sports yoga etc.)

Custom training

Business Training 46

ácumen Sports TRAINING REGIMEN

Comprehensive evaluation

Establish clear goals

Begin training

regiment

ácumen Performance

Tracker

The ácumen method

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Assessment

Comprehensive evaluation

Training regiment

1 on 1 for ‘professionals’

orGroup training

ácumen method

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Physical/Cognitive training

1 hour per week with

coach

1 hour Interactive

Zone

Mentality Training

1 hour individually with coach

1 hour interactive

zone

Self-monitored training

30 minutes daily

Lumosity app.

ácumen Performance

Tracker

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ácumen Center

1.Facility

2. Target Customer

3. Programs

4. Employees

5. Financial

6. Franchise Benefits

7. Key drivers & Success factors

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ácumen Sports Center Manager

Coach Coach Coach Coach

Customer Service

Customer Service

Sales Digital Marketing

ácumen Sports Team

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Team• 1 General Manager• 2. Customer Service/Front desk• 1 Sales• 1 Digital Marketing Specialist• 4 caches

ácumen coaches: background in physical education/sports psychology is the most helpful. ácumen Sports comprehensive training will teach how to implement the training programs

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ácumen Center

1.Facility

2. Target Customer

3. Programs

4. Employees

5. Financial

6. Franchise Benefits

7. Key drivers & Success factors

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Does not include cost to acquire franchise, launch marketing funds, travel any estimate for working capital

Item Indicative Development Cost(Based on 237 m2 recently opened Center in SEA)

SMART Technology Portal $6,000

Facility(Lease approval, Design, build-out, signage)

$61,000

Equipment & Supplies(Interactive zone, Mentality room, Connect & Relax room, Physical & Cognitive room)

$99,000

Total Indicative Development Cost of One Center

$166,000

Revenue Sources① Evaluation (Suggested $100-$300)

② Recommended training is for a minimum of 1 year. Monthly payments (Suggested monthly $250-$500). Individual training can be much higher

③ Sports Academy (Suggested $100-$150)

④ Mind-Body-Emotion classes (As per market norm)

⑤ Corporate teams

Target number of athletes per month:100-150

Suggested prices above are based on current pricing in other countries. Costs, especially labor rates in a country greatly impact the price being charged to the customer 59

Major Operating CostsItem Estimated Range

Cost of Goods 7%-10% of sales

Labor (Salaries and related costs) 30%-37%

Occupancy cost (Rent and related costs) 10%-12%

Marketing 9% of sales required local

Fees Paid (%) Royalty 9%Marketing 1%

SMART Technology Fee $450/month

Other Expenses 10%

Earnings before interest, taxes, depreciation and amortization

12%-25%

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ácumen Center

1.Facility

2. Target Customer

3. Programs

4. Employees

5. Financial

6. Franchise Benefits

7. Key drivers & Success factors

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Business Benefits① Proven, tested training programs② Large market of athletes aspiring to be the

very best③ Group training = higher margins④ Athletes stay a minimum of 1 year⑤ Easy to recruit and train staff⑥ Many opportunities for repeat and referral

customers⑦ Simple, 6-7-day/week business

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Franchise Benefits① Superb 10-day comprehensive

training② Results oriented marketing focused

on driving customers③ Amazing SMART Technology Portal

(See next slide for more)④ World-class support focused on your

success

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POS System

Local Website

Library of Manuals & Documents

Communication Forums

Customer Relationship

Management

Marketing

Reports and Key metrics

Accounting

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ácumen Center

1.Facility

2. Target Customer

3. Programs

4. Employees

5. Financial

6. Franchise Benefits

7. Key drivers & Success factors

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What it takes to succeed

Success focus #1

Build Community

Adhere to Code of Conduct

Honor 100% Customer Guarantee

Positive and timely communications and

interactions with customers

Success focus #2

Grow the business(100% Focus on sales)

Entire team is aware and focused on

increasing customers

Implement comprehensive Sales & marketing System

Build loyalty to retain customers

Success focus #3

No compromise on Quality

Hire the best and invest in their improvement

Ensure programs implemented

without compromise

Success focus #4

Successful business

Follow the system

Do things timely

Meet or exceed System

Standards

Success focus #5

Learn & Grow

Participate & Contribute to

system

Be Open to learn & grow

Be open to coaching & mentoring

Questions on the business?

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Global Approach

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1. Single Center

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2. ácumen MOBILE

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ácumen MOBILE General

Manager

Coach Coach

Sales

ácumen MOBILE Team

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Team• 1 General Manager• 1 Sales• 2 coaches

ácumen coaches: background in physical education/sports psychology is the most helpful. ácumen Sports comprehensive training will teach how to implement the training programs

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Does not include , launch marketing funds, travel any estimate for working capital

Item Indicative Development Cost

Franchise Fee $25,000

Initial Training Fee $7,000

SMART Technology Portal $5,000

TOTAL PAID UP FRONT TO US $37,000

Equipment, Software & Supplies $23,000

Total Development Cost of MOBILE Franchise

$60,000

Pricing Philosophy

ácumen Mobile offers a premium training service with the convenience of being “on-

Site”. Much of the training is also custom in nature.

All pricing is set locally based on local costs using our comprehensive pricing model

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Major Operating CostsItem

Labor (Salaries and related costs)

Marketing: 9% of sales (all local)

Royalty Fees: 15% of sales

SMART Technology Fee $300/Mo.

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Understanding Franchising

Franchisor Franchisee

Reward of owning business

Commitment to follow system

Labor

Capital

Expansion through franchisees

Training & Support

Systems & Processes

Approach to market

Qualifying for the ácumen Franchise Financial qualification Alignment of goals & objectives Experience & skills Vision alignment Roles & responsibilities Communication,

responsiveness Presentation skills Personal chemistry Commitment to follow our

system

Key values & guiding principles WIN4 philosophy of doing

business Mutual respect and practical

guidance to build a successful business

Healthy environment for communication, participation and recognition

Support consisting of coaching & mentoring based on world-class standards

Expectations of franchisee Operate the business following

the ácumen system Maximize sales & profits Participate and contribute

positively and enthusiastically to the system

Customers are valued and 100% satisfaction guarantee honored

Hire the right people and create a productive and learning environment for them

Live by our Code of Conduct

Next Steps(within 15-30 days)

Complete Confidential Profile Receive and sign

Key term Sheet We shall prepare

agreements Sign Agreements

Initial Training

Thank you for your interest in theácumen Sports Franchise

We look forward to moving forward

For continued discussions to be part of ‘ácumen Sports’

Mr. Harish BablaManaging Director

Global Franchise Masters Private Limited

E-Mail: Harish@GlobalFranchiseMasters.comSingapore: 65-8304-0854Skype: HarishHBabla