Imc preview 2015b

BERNAMA CAN MAKE A DIFFERENCE

WHY THE NEED TO TELL YOUR STORY MORE EFFECTIVELY ?

MEDIA COMMUNICATION LANDSCAPE MEDIA COMMUNICATION LANDSCAPE HAVE CHANGED - CHALLENGESHAVE CHANGED - CHALLENGES

Noise:

BARRIER TO COMMUNICATIONS

Proliferation of media channels

Change in consumers behavior

INTRODUCING: BERNAMA INTEGRATED BERNAMA INTEGRATED MEDIA COMMUNICATIONS SERVICEMEDIA COMMUNICATIONS SERVICE

(Advertising)(Advertising)

(Publicity)(Publicity)

(Online (Online Marketing)Marketing)

The key to business communications success

Outbound Marketing – traditional ways of sending awareness messages to

the masses

Inbound Marketing – type of marketing where prospects & customers finding

companies rather than vice versa

BERNAMABERNAMA OUTBOUNDOUTBOUND & & INBOUND MEDIA INBOUND MEDIA STRATEGYSTRATEGY

Media Relation Tools

BERNAMA CONTENT STRATEGYBERNAMA CONTENT STRATEGY

Over 20 Communications Tools

Brand Awareness Content

Brand Engagement Content

7

Noise - Barrier to Communications

BERNAMA AT EVERY IMPORTANT POINT IN THE PROCESS

Noise – Barrier to communications

9

BERNAMA TODAYBERNAMA TODAY

BERNAMA’S CLIENTSBERNAMA’S CLIENTS

BERNAMA SUCCESS STORYBERNAMA SUCCESS STORY

Successfully helped local company short-listed for an engineering project in Middle East through analytics and content marketing

Successfully helped retail shopping company grow online traffic and make four-time sales value during a 1-Day sales offer.

Successfully helped furniture industry attract local/foreign exhibitors and buyers and break sales record consecutively.

Successfully helped safe client’s business reputation over media communication crisis.

BERNAMA INTEGRATED MEDIA BERNAMA INTEGRATED MEDIA COMMUNICATIONS SERVICECOMMUNICATIONS SERVICE