View
104
Download
0
Category
Preview:
DESCRIPTION
http://www.surefiresocial.com | Leverage Location-Based Services and Apps for your Local Business Marketing efforts
Citation preview
Leveraging the Power of Location-Based Services for Local
Businesses
8.16.2011
Gain the knowledge, tools and strategies you need to boost local visibility
info@surefiresocial.com
The Experiment…
…But How Can Lead Generation Businesses Leverage this Hot
Tool?
HERE’S HOW… info@surefiresocial.com
Restaurants & food services businesses ALREADY have a firm grasp on location-based services….
Webinar ContentsI. LBS: The Latest Social Media Tool
II. How LBS Can Help Your Business
III. Foursquare: The “Check-in” Service
IV. Real Business Examples
V. Tips for Your Business & LBS
info@surefiresocial.com
Geo-Proximity & Local Businesses
• Geo-tagged media return higher in search results
• Help identify nearby local businesses• i.e. Google Places
• New development: location-based services (LBS)• Promotional tool for
businessesinfo@surefiresocial.com
LBS: The Latest Social Media Tool• Harnessing GPS to determine the
user’s physical location• Delivers location-dependent info.
• Popular amongst smartphone owners• Used to search for local, small
businesses• Smartphone users expected to
double by 2014
• Current services on the market:• Foursquare• Facebook Places• Gowalla
info@surefiresocial.com
Types of Location-Based Services
• On-Location/Check-In Apps
• Social Coupons
• Review-Based Social Apps
• Local Social Event News
How LBS Can Help Your Business
1. Free word-of-mouth advertising
2. Reviews attached to each location business
3. Helps you to familiarize with your contacts’ real-life interests
4. Convenient with the mobile web
5. Event Marketing & Promotion
info@surefiresocial.com
Some More Benefits…
• Entices people to frequent businesses they love• online activity = foot traffic
• Improves search engine results• Search algorithms deliver
results optimized for local places
• Keep followers updated on specials & new services
info@surefiresocial.com
Foursquare: The “Check-In” Service
• Growing, interactive social media platform
• Free service for local businesses 10 million+ people 750 million check-ins
since 2009 launch 3 million check-ins per
day• Integrated with Social
Media networks Twitter Facebook info@surefiresocial.com
Getting Started with Foursquare
1. Determine the status of your business listing.a) People could already be checking in at your business!
2. Create an account & claim your listing.
3. Implement a Strategy for your business:a) Release “specials” to entice repeated visits.b) Create “tips” if you’re a brand to nurture followers.
4. Track & measure activity with the Venue Statsa) Total daily check-ins over timeb) Most recent visitorsc) Gender breakdown of customersd) Timing of visits
Leveraging Foursquare for Local…
• Leave geo-tagged “tips” & “secret details” to promote actions
• Release “specials” to attract users with discounts & rewards for loyalty
• Users earn points and “badges”
Concept: Takes prospects & current customers beyond your business brand through interaction, updates & exchanges.
Don’t Have a “Store Front”?1. Use signs that promote
Foursquare (posters, billboards, etc.)
2. Create partnerships with businesses with a “store front”
3. Check-in when you’re out & about, even in general areas
4. Encourage customers to check-in whenever appropriate
Real Local Business Examples
Industry: Home Service Contractor
• Encourage new clients to check-in when a deal is made
• Opportunity weather emergencies/Storm chasers
• Canvassing
• QR Codes
• Leverage images of ‘in progress’ or finished jobs
Real Local Business Examples
Industry: Real Estate Agent
• Share new listings with potential buyers
• Visitors “check-in” for an open house
Industry: Financial Services
• Run a special for anyone who “checks-in” to receive $25 off tax preparation services.
Recap: What did we learn?
Set goals before you begin
Understand tools from a user’s perspective
Look at your competition Follow other
businessesPromote your use of
LBS In-store Online platforms
Don’t leave fake reviews or tips!
Be creative.
info@surefiresocial.com
Find out how your local business sizes up to your competitors….
www.surefiresocial.com/identity-audit
Visit the URL Above and Sign Up to receive your COMPLEMENTARY online visibility report…customized
for your business.
…Don’t forget to visit our blog: surefiresocial.com/our-bloginfo@surefiresocial.com
Recommended