Twitter Tactics to Grow Your Business

Tactics to Grow Your Business

Presenter: Gloria Rand SEO Copywriter & Social Media Consultant

Overview

• Getting started

• Best practices

• Time-saving tools

• Special Offer!

Twitter Stats

• 100 million global users, 50% log in every day

• 53% of people on Twitter recommend companies or their products in their tweets.

• 67% of people on Twitter follow a brand (that they will purchase) in comparison to only 51% on Facebook

Set up Profile

Create username •Full Name -- @JaneDoe

•Variation -- @JaneD

•Your Name & Company Name -- @CompanyJane

•Your Name & Industry -- @MarketingJane

Set up Profile

Use keywords in bio to attract like-minded followers

Set up Profile

For best results: Use a photo instead of a logo

Customize Profile

Customize Profile

Start Tweeting

– Blog posts

– Videos

– Photos

– Direct Messages Ex. D @username

– Sending messages: Hello @username, not @username Hello…

Start Tweeting

• Join the conversation – Use hashtags– Ex. #eventprofs

Best Practices

• Retweet other people’s tweets

Best Practices

• Retweet other people’s tweets – Add value!

Best Practices

• Search for people to follow– Use Twitter’s “Who to Follow” feature

Best Practices

• Search for people to follow– Twitter.com/search - advanced

Best Practices

• Follow people your followers are following– Look at @ replies for clues

Best Practices

• Follow thought leaders & bloggers

• Collect people’s Twitter names at events

• Follow hashtags at events

Best Practices

• Don’t follow too many people at once– Follow no more than 25-50 per day – Give followers time to follow back

Best Practices

• Follow Friday - #FF– Highlight followers, include positive comments

– Thank people who mention you in a #FF

tweet

Best Practices

• Interact w/people you follow, who haven’t followed you back

Best Practices

• Interact w/people you follow, who haven’t followed you back

• Automation is NOT your friend– Send “personal” welcome message

Best Practices

• Interact w/people you follow, who haven’t followed you back

• Automation is NOT your friend– Send “personal” welcome message

• Include Twitter username in email, icons on website, blog

Marketing Strategies

Marketing Strategies

• Drive people to your website, Facebook page– Tweet blog articles, ebooks & webinars

Marketing Strategies

• Drive people to your website, Facebook page– Tweet blog articles, ebooks & webinars

• Monitor brand with Twitter search – Provide solutions

Marketing Strategies

• Set up RSS feed in Google Reader – Type in twitter.com/username under “add sub”

Marketing Strategies

• Save positive tweets under Favorites tab as testimonials

Marketing Strategies

• Promote new tools

• Establish yourself as thought leader by posting resources & tips related to your industry

Lead Gen Strategies

Lead Gen Strategies

• Create dedicated Twitter landing page

Lead Gen Strategies

• Create dedicated Twitter landing page – Special page on website just for Twitter

followers– Use that URL in Twitter profile

Lead Gen Strategies

• Create dedicated Twitter landing page – Special page on website just for Twitter

followers– Use that URL in Twitter profile

• Tweet links to landing pages

Lead Gen Strategies

• Create dedicated Twitter landing page – Special page on website just for Twitter

followers– Use that URL in Twitter profile

• Tweet links to landing pages

• Monitor industry terms with Twitter search

Lead Gen Strategies

• Create dedicated Twitter landing page – Special page on website just for Twitter

followers– Use that URL in Twitter profile

• Tweet links to landing pages

• Monitor industry terms with Twitter search

• Participate in Twitter chats

Lead Gen Strategies

• Create dedicated Twitter landing page – Special page on website just for Twitter

followers– Use that URL in Twitter profile

• Tweet links to landing pages

• Monitor industry terms with Twitter search

• Participate in Twitter chats

• Connect blog to Twitter

Public Relations

Public Relations

• Find influencers – Tweetgrader.com– MuckRack.com– JournalistTweets.com

Public Relations

• Find influencers – Tweetgrader.com– MuckRack.com– JournalistTweets.com

• Develop relationships

Public Relations

• Find influencers – Tweetgrader.com– MuckRack.com– JournalistTweets.com

• Develop relationships

• Send tips, resources

Public Relations

• Send direct message to reporters– Only works if they’re following you

Public Relations

• Send direct message to reporters• Check reporter activity before sending

tweet

Customer Service

Customer Service

• Respond to concerns – quickly!

Customer Service

• Respond to concerns

• Update customers about downtime

Customer Service

• Respond to concerns

• Update customers about downtime

• Follow back all who follow company account

Customer Service

• Respond to concerns

• Update customers about downtime

• Follow back all who follow company account

• Do NOT send automatic direct message to new followers

Social Search

Social Search

• Use keywords in tweets – Research Google Adwords, Wordtracker.com

Social Search

• Ask for Retweets

Source: Dan Zarrella/Hubspot Blog

Social Search

• Write compelling blog titles – Include keywords! – Ex. “5 Ways to Write Twitter Posts that get

Retweeted”

Time-Saving Tools

Time-Saving Tools

Schedule tweets

Monitor tweets

Track Results

Track Results

Track Results

Bufferapp.com

Bufferapp Analytics

# Retweets Clicks Reach

Crowdbooster.com

Crowdbooster.com

Look what’s in store…

Special Offer

• Create a Twitter Profile with custom background & keyword-rich bio– Reg. Price $100

– Webinar Price: $69*• Email: gloria@gloriarand.com

– Subject: Twitter Profile

*Limited time offer! Expires 10/13/11

Questions? Ask Gloria!

Gloria RandSEO Copywriter

http://www.gloriarand.com

gloria@gloriarand.com

Twitter: @GloriaRand

Facebook: GloriaRandCopywriter