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REALL
Y SOCIA
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1. Why Social Media?2. Starting Out: Be Intentional3. Accomplish Your Vision4. How to Communicate5. How to Build a Following6. Tips for Managing Social
Media7. Generate Engaging Content8. Measure your Effectiveness
STARTING OUT: BE INTENTIONAL• Develop a well thought-out vision of how you want to
use Social Media.
• Ask yourself: Who is your target audience? What do you specifically want to accomplish by
using social media? What are your goals? How does social media connect with your
organization’s vision and mission? How much time and resources are you willing to
invest?
ACCOMPLISH YOUR VISION
• Which Social Media tools are most appropriate for achieving your goals? Social Networks: Facebook, Twitter Blogs: Wordpress, Tumblr Photo Sharing: Instagram, Flickr Professional Networks: LinkedIn Video Sharing: YouTube, Vimeo
• Start out by using one or two really well… then increase.
• It can help to develop SMART goals for your social media.
HOW TO COMMUNICATE ON SOCIAL MEDIA• Find your voice and use it.
• Consider what your brand or organization is really about.
• KISS: Keep It Short & Simple
• Be an authentic human being in your interactions online.
• Tag friends, businesses, groups… Give them a “shout out” by highlighting them on your posts.
• Twitter - @mentions #hashtag
• Be Responsive
HOW TO BUILD A FOLLOWING
• Start with who you know
• Don’t just tell your audience to like you, tell them what’s in it for them, and tell them in a way that’s about them, not you
• Create a 15-second elevator pitch
• Follow other organizations and help promote their content
TIPS FOR MANAGING SOCIAL MEDIA ACCOUNTS• Update your information often.
• Use a publishing matrix
• Use a content management tool – like Hootsuite:•Allows you to manage the accounts at the same time• Is FREE for the basic version•Create dashboards with streams that you find relevant•Schedule posts to go out at a later time or date
HOW TO GENERATE ENGAGING CONTENT• Try and post daily
• Post at different times and dates
• Diversify the type of content you post
• The Facebook’s algorithm can hurt or help
• Contests and sweepstakes create excitement
MEASURE YOUR EFFECTIVENESS FOR FREE• Facebook Insights for pages
• Twitter analytics
• Klout score
• Twazzup
• FollowerWonk
Parts of this presentation were taken from:
Kerpen, D. (2011). Likeable social media. New York: McGraw Hill.
De Vera, J. (2013). The art of listening: Social media toolkit. San Francisco, CA: The Greenling Institute. Retrieved from http://greenlining.org/wp-content/uploads/2013/09/The-Art-of-Listening-Social-Media-Toolkit-for-Nonprofits.pdf
Stelzner, M. (2013). Social media examiner. Retrieved from http://www.socialmediaexaminer.com
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