View
978
Download
3
Category
Preview:
DESCRIPTION
Optimizing Linkedin Profile for better online visibility, growing your professional connections and increasing your business opportunities.
Citation preview
Linkedin Profile For Better Visibility
Presented by Karmen Reed
Linkedin facts2003 – 4,500
members2012 – 175M
membersAvailable in 18
languages2M company pages1M+ groups5B professionally
oriented searches in 2012
2003 – today
Source: Linkedin Press Center August 2012
Linkedin as a Search Engine
Your Linkedin ProfileWhy have it? Why optimize it?What to focus on?What mistakes NOT to make?
Your Picture
Your Name
Your Professional Headline
Customize your url
Your Contact Info
Summarize, but not too much!You can do MUCH better than this!
Your SummaryLike this!
Your Specialties
Your Experience (Current and Past)
RecommendationsSend recommendations
Be generous with “their” keywordsAsk for recommendations
Make it easyBe specific
Answer Questions (to show expertise)
GroupsParticipate in highly active groups and their
discussionsCreate your own very targeted groupLook only for groups that will help you grow
Company Pages
http://learn.linkedin.com/company-pages/setup/
New layout and features– rolling outCheck for updates at blog.linkedin.com
ActivityUpdate status
B2B – create and share content that educates B2C – create and share content that entertains
Show your expertise: Answer questions in “Answers”Be active participant in Group discussionsRecommend AND ask for RecommendationsUpdate all relevant Sections in a timely mannerUse ApplicationsConnect
Tip
Follow up with your networking contacts!3x3 strategy: Before calling take
three minutes to find three things on Linkedin to talk about (hint: visit their profile and company page)
Questions?
Ideas?
Suggestions?
Connect with Karmen
Linkedin.com/in/KarmenReed
Facebook.com/kickofftopic
Twitter.com/kickofftopic
@kickofftopic
Kickofftopic.com
Pinterest.com/kickofftopic
408.376.3896 karmen@kickofftopic.com
Recommended