How to build your personal brand on Linkedin - Presentation for Workfest Mumsnet

Sally Keane Head of sales Marketing Solutions UK LinkedIn

Build a great LinkedIn profile and build your professional brand

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What’s my dream?

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How can LinkedIn help you?

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Members

350MMembers per second

>2 NewMonthly unique visitors

93M

Growing global network

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LinkedIn helps its members

CONNECT STAY INFORMED GET HIRED

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CONNECTwith your professional world

Build a great profile

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Add a professional photo

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More views with a profile photo than without

14x

Source:https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing9

Write an attention-grabbing headline

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Explain what it is you do

Show your passion and value

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Draft a compelling summary

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Focus on career accomplishments and aspirations

Recommend 40 words or more

Include keywords – not buzzwords

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Detail your past work experience

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More profile views than those without

12x

Source:https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing12

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Source:https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing

Add examples of your work in photos presentations & videos

Give a dynamic, visually appealing representation of your professional story

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Add skills and get endorsed for them

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Include a mix of high level and niche skills

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Include Volunteer Experiences & Causes

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More profile views than those without

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Source:https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing15

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STAY INFORMEDBuild your professional brand

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Then (2008)Connect & Communicate

Now (2015)Create, Engage & Consume

More engagement

with content vs. jobs

7xContent

Jobs

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The most relevant professional news and knowledge

Pulse Influencers & Publishing

GroupsSlideShare

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Tell visual storieswith SlideShare

Increase search findability

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Find and join Groups

Participate in discussions related to your industry

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Follow the companies that your interested in

Get Job updates & industry trends from the companies that

matter

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Build your knowledge

Discover content that matters to you

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Gain insights from top industry leaders

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Helping you grow and engage your network

Sharing updates vs. publishing posts

Share links, articles, images, quotes or anything else your followers might

be interested in

Deeply explore topics that matter to you, then watch the comments to see your

impact

UPDATES PUBLISHING

Be known for what you know

Strengthen your reputation and grow your reach

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Inspiring member stories

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Jessica Ratty

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