Facebook for Job Seekers

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Research has shown that Facebook has great potential for connecting job seekers with jobs, but using Facebook for job seeking can be very tricky. In this presentation, learn how you can prepare your Facebook profile for job hunting, engage your network in your job search, and put your best foot forward on Facebook at all times. Get tips on backfilling your Timeline with accomplishments or creating custom lists. Find out how apps like BranchOut can help recruiters find you and engage your network in your job search. Understand how Facebook redistributes your online activity to your friends and the larger web so you can put your best foot forward at all times. This presentation is also available on YouTube at https://www.youtube.com/watch?v=dWqxQqG3R2I

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Advanced Facebook Tips

for Job Seekers

Introduction

Introduction

Introduction

Introduction

Introduction

Introduction

This is great!

Job seekers should jump right in then, right?

Introduction

Introduction

In this presentation we’ll offer tips for…

– Preparing your Facebook account for a job hunt

– Engaging your connections in your job search

– Putting your best foot forward

Module #1:

Add Professional Information

to Your Profile

Adding Professional Info to Your

Profile

Adding Professional Info to Your

Profile

Adding Professional Info to Your

Profile

Module #2:

Backfill Your Timeline

with Achievements

Good example of someone who has backfilled their

Timeline with accomplishments:

Backfilling Your Timeline with

Achievements

Backfilling Your Timeline with

Achievements

TIME’s Person of

the Year 2010

Started learning

Mandarin Chinese

Backfill Your Timeline

Do this with your own Timeline!

– Awards

– Degrees

– Promotions

– Personal accomplishments

Module #3:

Groups for Job Seekers

Groups for Job seekers

Groups for Job seekers

Groups for Job seekers

Groups for Job seekers

Module #4

Engage Your Network

Engage Your Network

1. Ask your friends if they know of any open

positions.

Engage Your Network

1. Ask your friends if they know of any open

positions.

2. “Like” the Pages of companies you want to

work for.

Engage Your Network

Module #5:

Adjust Your Privacy Settings

Adjust Your Privacy Settings

To adjust your privacy settings: – Clicking the gear icon by your name

– Then select “Privacy Settings” from the menu

Adjust Your Privacy Settings

Timeline and Tagging

Adjust Your Privacy Settings

Timeline and Tagging

Adjust Your Privacy Settings

Timeline and Tagging

Adjust Your Privacy Settings

Timeline and Tagging

Adjust Your Privacy Settings

Ads and Apps

Adjust Your Privacy Settings

Ads and Apps

Adjust Your Privacy Settings

Ads and Apps

Adjust Your Privacy Settings

Ads and Apps

Module #5, pt 2:

Clean Up Your Timeline

Adjust Your Privacy Settings Privacy Settings page

Adjust Your Privacy Settings Privacy Settings page

…limit all past posts with a couple clicks.

Clean Up Your Timeline

... or do them

individually.

Module #5, pt. 3:

Your Best Foot Forward

Put Your Best Foot Forward

Best advice?

Never post anything you wouldn’t want a potential employer to see.

Put Your Best Foot Forward

Identify who can see a status update

before you comment on it.

Put Your Best Foot Forward

Identify who can see a status update

before you comment on it.

Put Your Best Foot Forward

There are four common icons you’ll see,

which tell you how private a status update is:

Put Your Best Foot Forward

Public posts:

Put Your Best Foot Forward

Facebook

shares your

comments (and

“likes”) on

public updates

in your friend’s

news feeds.

Put Your Best Foot Forward

Everyone can see public posts and the comments on them.

Public posts are fair game for employers

researching a job candidate.

Put Your Best Foot Forward

Put Your Best Foot Forward

FYI: exercise caution if you see that a friend has

“commented on a link:”

Put Your Best Foot Forward

This means that the

user created the status

update by leaving a

comment on another

website.

Put Your Best Foot Forward

These comments cross-post to Facebook

and look like regular status updates:

Put Your Best Foot Forward

When other users respond to these posts on Facebook…

Put Your Best Foot Forward

That comment is also

cross-posted back to

the original website,

without any notification!

Put Your Best Foot Forward

These comments are fair game for employers!

If you aren’t okay with that,

refrain from responding to

any status update that says

your friend “commented on”

a link or website.

Put Your Best Foot Forward

Friends-only posts:

are generally only visible to your friends

Put Your Best Foot Forward

If someone is tagged in the post, then that post will also be

displayed to that person’s friends.

Put Your Best Foot Forward

Friends of Friends posts:

Reach an average of 156,569 other people!

Put Your Best Foot Forward

Custom posts:

Displayed to ... ?

Put Your Best Foot Forward

Again, our best advice?

Never post anything you wouldn’t want a potential employer to see.

Module #6:

Create Custom Friend Lists

Create lists

here

Create Custom Friends Lists Custom Friend Lists:

Create Custom Friends Lists

Create Custom Friends Lists

Post to specific lists:

Create Custom Friends Lists

Create Custom Friends Lists

Module #7:

Build Your Brand

by Allowing Followers

Allowing Followers

Allowing Followers

Allowing Followers

Allow

followers

and brand

yourself as

an expert.

Allowing Followers

Just keep in mind that it will show

all of your public interactions on Facebook…

Allowing Followers

like public pages, posts,

or photos you’ve “liked”…

Allowing Followers

where you’ve checked in…

Allowing Followers

public photos or posts you’ve been tagged in…

Allowing Followers

…and anytime you comment on a public photo or post.

Module #8:

Apps for Job Seekers

Apps for Job Seekers Branchout:

Apps for Job Seekers BeKnown:

Apps for Job Seekers CeeVee:

Apps for Job Seekers Jobvite:

Conclusion

Questions?