Persuasive Electric Vehicle @ MIT Media Lab

PEV : FUTURE BEHAVIOR

ACCEPT AS A SUSTAINABLE MODE

EXERCISE ON THE GO

Package Delivery Mode People Mover Mode

HUMANATTITUDE

(VALUES)

HUMANBEHAVIOR

(PATTERNS)

Persuasive Cities for Sustainable Wellbeing

Dr. Agnis Stibe 6

PERSUASION SOCIAL INFLUENCE

anac$onofcausingsomeone

todosomethingthroughreasoningorargument

acapacitytohaveaneffecton

thebehaviorofsomeoneinasocialcontext

h"p://levieva.blogspot.fi/2011/06/social-psychology.html

77%of previous riders actually pedaled

not pedaling

pedaling

Exterior Interior

53383Kcal burned

@ags<

CTCompetition

SLSocial

learning

SCSocial

comparison

CRCooperation

NINormativeinfluence

SFSocial

facilitation

RERecognition

SOCIAL INFLUENCE

Downward Upward

Injunctive Descriptive

Goal Gain

Goal Together

Participants Onlookers

@ags<

CTCompetition

SLSocial

learning

SCSocial

comparison

CRCooperation

NINormativeinfluence

SFSocial

facilitation

RERecognition

INVOLVEMENT

ENGAGEMENT

PARTICIPATION

http://mcsmb.com/mobile-apps/

Persuasive Cities for Sustainable Wellbeing

Dr. Agnis Stibe 21

Thanks: Matthias Wunsch

PERSUASIVE Change Care SocialEngineering

SMART Classify Understand BigData

SENSIBLE Read Feel SensorNetworks

Persuasive Cities for Sustainable Wellbeing

Dr. Agnis Stibe 24

h"ps://vimeo.com/151414235

PEV 2: Persuasive Electric Vehicle (Autonomous People/Goods Mover)!

77%of previous riders actually pedaled

not pedaling

pedaling

Exterior Interior

53383Kcal burned

APPRECIATE UNNECESARYFAIL

Self-Contained January1st Self-Driven

FUTURE BEHAVIOR

PRESENT BEHAVIOR

TARGET GROUP