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Do you need more clients, customers and new business?
There is a new and better wayto win and retain business
We need a new way to sellbecause we’re all buying differently
Here’s how it works…
We become aware of a potential need
A few minutes with a browser and we’re on our way to becoming sufficiently well informed
Next step: we speak with somebody in sales because we have more questions about
our short-listed products or services
And most people in
sales roles are happy to answer our questions
They believe that this is their role
Everybodyexpects sales people to talk
about the products and services that
they’re selling
There isa much betterrole for sales
people
The betterrole is for the sales person to COACH
their customer
Sales people should use their specialist knowledge to help
customers to understand their own needs better
And then work with these customers to CO-CREATE
the best way to meetthese more clearly
defined needs
Then it’s time to CONCLUDEwho is going to do what by when so
that these needs are met
COACHCO-CREATECONCLUDE
We call it
This is a new and better way to sell
and your customers are
going to love it!
What’s thebig difference?
Currently, most sales people are
trained to communicate
value
But now that buyers can access such
a HUGE amount of
information online…
It’s the job of our colleagues in marketing to communicate
value
The best role for sales people is NOTto communicate value
but to actually create value within their sales processes
Even better, not just create value,
we shouldco-create value
in genuine collaboration
with our customers
And that’s why we say…
Want to learn how to COACH, CO-CREATEand CONCLUDE to win more business?
FREE online training course coming late
November 2015 Click here for more information
Interested?
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